• Aug 23, 2006

One of the best TV commercials ever made by an American automaker was Ford's "Cornfield" spot that introduced the then-new 2005 Mustang. You know it well -- Field of Dreams references, Steve McQueen emerging from the corn, the retro 'Stang -- it was brilliant. I wish I had it on DVD. It's just that good.

Some of you may be surprised to learn that "Cornfield" was not the only TV spot for which Ford summoned the digitally resurrected McQueen. In fact, it wasn't even the first. The European division had done it earlier, putting McQueen behind the wheel of the Ford Puma (1997-2002). Set to Lalo Schifrin's score from Bullitt, the ad follows McQueen as he takes the Puma on a familiar route through the streets of San Francisco (familiar to McQueen, that is, but not to the Puma, which was never sold here). When he finally garages it at the end of the spot, two familiar vehicles make a cameo in his garage. It's a great commercial. Note to Ford: less Kelly Clarkson, more stuff like this, ok?

Enjoy.

("Cornfield" embedded after the jump to ensure full daily allowance of McQueen)

[Source: YouTube]



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    • 1 Second Ago
  • 7 Comments
      • 8 Years Ago
      McQueen in a flippin' Puma?! He's still spinning in the ground. (unless he was cremated)
      John
      • 8 Years Ago
      Just a bit of info about the bike. No its not the Triumph from the Great Escape. Its actually a Kawasaki W650 a bike that looks a lot like a vintage brit bike I believe.
      • 8 Years Ago
      Hei! Thats my car!

      Ford also did an Easy Rider commercial for the bigger coupe Cougar with Dennis Hopper.
      • 8 Years Ago
      Anybody else notice the motorcycle was from The Great Escape? Neat.

      Still, am I the only one who thinks it's a little sad that a guy that's been dead for 26 years is still cooler than the product itself (or any other Ford product for that matter)?
      • 8 Years Ago
      Steve McQueen wouldnt be caught dead in anything with less than 300hp, and the masculine design to back it up. IE, nothing with 4 cyclinders.
      • 8 Years Ago
      Okay, so Jacqueline Bissett left her car at the club where they met for dinner last night (she was too drunk to drive), and he took a taxi (driven by Robert Duvall, of course) back in the morning to pick it up. No big deal. Heck, I'd do the same thing to get Jacqueline Bisset to come home with me.