Chrysler: Dr. Z is here to stay
The $100 million campaign, which also covers the Chrysler Group's "Dream Car Sweepstakes" giveaway, has been criticized for its largely unsuccessful attempt to turn one of the auto industry's most respected executives into a standup comedian and comic book character.
Meanwhile, Chrysler Group sales remain on life-support.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models