• Aug 17, 2006
Chrysler confirmed Wednesday that the controversial "Ask Dr. Z" ad campaign will continue through the end of the year. Steve Miller of Brandweek reports that the current TV and radio spots, which haven't exactly received widespread acclaim, will continue at least through September 5, after which the camapign moves into a new phase. According to a Chrysler marketing communications representative, "Dr. Z could be used to promote some of our upcoming products, like the Aspen and the Nitro."
The $100 million campaign, which also covers the Chrysler Group's "Dream Car Sweepstakes" giveaway, has been criticized for its largely unsuccessful attempt to turn one of the auto industry's most respected executives into a standup comedian and comic book character.

Meanwhile, Chrysler Group sales remain on life-support.

[Source: Brandweek]


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  • 22 Comments
      • 8 Years Ago
      Dr. Z is positively annoying. When he asserts that Daimler-Chrysler invented the minivan it makes me wonder what vehicle it was that Chrysler Corporation introduced for the 1984 model year. Who introduced the first Mercedes Benz, Walter P. Chrysler? No wonder Mrs. Z prefers the company of ossified teenagers!
      • 8 Years Ago
      Whatever one may think of this ad campaign, it's still quite a bit better than when Buick rolled out the Harley Earl ads 25 years after his death.
      • 8 Years Ago
      I like the Dr.Z commercials. I'd like to see them pump them up a little though.

      Lets put Dr.Z in some Lederhosen, doing a slap dance with the othe car makers slapping the shit out of them.

      Then cooling off with great German beer with a large busted beer garden hostess sitting on his lap, wiping the foam off his moustache with a swipe of the hand and saying with that great accent.

      "Showed those boys how it's done, remember,buy responsibly, buy Chrysler. Weidersein."

      Beats the shit out of a Toby Keith commercial. Hey! there is an idea a slap dance slapping the shit out of Toby. I like it!
      • 8 Years Ago
      Fo' shizzle dizzle, what happened to Lee Iaccocizzle and Snoop D O double Gizzle? Advertising people think that annoying ads can be really effective, especially compared to clever ads that don't create strong brand recognition, so they're probably discounting the fact that these commercials make me throw up in my mouth.

      Some buyers, especially of Dodge products, might be turned of by the foreign connection that Dr. Z creates, but not as much as if it was an Asian company president. Also, the German connection might help with quality and prestige perceptions.
      • 8 Years Ago
      I prefer the two redneck HEMI guys over Dr. Z.
      • 8 Years Ago
      We were all set to buy a Jeep Liberty this fall, actually we had our minds made up last fall. Then we were bombarded by Dr. Z commercials every 5 minutes. Very annoying, stupid and in you face crap. Thought you might like to know how your ad campaign is doing, we just love out new Honda Pilot. I will also be trading in my 98 Dodge 2500 this spring. I have really enjoyed this vehicle but I think it might be time to drive a Ford for a while.
      • 8 Years Ago
      I compleatly understand what DCI is doing, but I can't even look at Dr.Z without thinking Evil Jerk with a point to be told in broken english.

      In one ad, after reading a letter from a potentialy happy customer question of german technology in Chrysler products, he shows up at happy customer's door, procendes to take apart the rear suspention of said customers 300C, dumps said assembly on his lawn as he finishes delievering his German sales pitch, and then leaves. Like WTF, How is your now shell shocked customer suppose to enjoy the product like that? I serriously hope he atleast left all the hand tools so the poor bastard can try to get his car back together. And what about the poor guys lawn? Its now got a 1x5 rear suspention mark on it. Is that suppose to be your enviromental statement in action?

      Seriously, If you don't want a visit from Dr.Z, don't buy any Chrysler products. He will forrage through your minivan, (supposidly looking for a lost quality trophy, but in actually be steal your kids lunch money. He crash your car into brickwall, while your in it. And he will kill the lawn Gnome on your front lawn to prove his point.

      And here Im thinking... this guy is one dirty mother F***er, and he won't stop till he put sugar in all our gas tanks.... Please Stop Dr.Z's rain of terror! He is here to scare little children and make all Germans look like space aliens with technology fixation. Don't buy Chrysler products till they pull this guy away from the eye of the American public.
      • 8 Years Ago
      "but not as much as if it was an Asian company president."

      Let's see here:

      Dr. Z: wife throws party, gets kids drunk and stupid.

      Toyota chairman: gropes 40-something assistant, is shocked when she goes public with the allegations.

      Yeah, I think Dr. Z is going to be just fine.
      • 8 Years Ago
      ....like we enjoy this crude reminder in our living rooms that our #3 auto institution was chopped up and devoured by the Germans. I guess it could've been worse and could've been the French....altho the guttural noises eminating from Dr.Z's face make 'concentration' difficult.
      • 8 Years Ago
      Those Dr Z commercials are absolutely horrible. The least they could do is hire some good writers to make the commercials a little funny.
      • 8 Years Ago
      The Geico gecko is more entertaining...
      • 8 Years Ago
      Americans like German cars and german beer, not German CEOs.
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