
Click to enlarge
Volkswagen Individual, the company's in-house customizer, is charged with creating bespoke vehicles and various limited-edition, niche market and specialty models. Their involvement could be something as simple as developing a new paint color or wheels to producing a run of specifically-equipped variants of existing models.The breadth of Individual's involvement across the VW lineup came as a surprise to us, and we'll discuss that in a separate post. For now, we want to focus on a special car they created to show off their capabilities, the Phaeton Lounge stretch limousine.
A 2005 design and engineering study, this six-passenger (2 in front, 4 in back) Phaeton limo also happens to be the first 4WD vehicle of its kind. Powered by a 420-horsepower W12, the 22-foot-long Phaeton Lounge's exterior is drenched in shiny black piano lacquer and accented with flashes of chrome.
The passenger compartment is decadently luxurious, awash in premium woods and contrasting leathers. The floorboards, all wood with aluminum strips separating them, look like they belong in a megayacht, never mind a car. In addition to the rich materials used, the rear cabin is predictably feature-laden. Replete with individually adjusting seats and footrests, 12-liter refrigerator, minibar, humidor, DVD entertainment system with two 17" displays, and a hidden PC with Bluetooth peripherals and mobile internet connectivity, the Phaeton Lounge is set up to make each ride comfortable, relaxing, and, if necessary, productive.
It's tastefully executed and communicates subtle elegance inside and out. As a showcase of Volkswagen Individual's abilities, it succeeds completely.
(Press release & high-res photo gallery after the jump)
[Source: Volkswagen AG]
Click any image to enlarge








PRESS RELEASES:
Volkswagen Individual - The Exclusives: Phaeton Lounge
As you like it – the Phaeton Lounge as an example
In case of the Exclusives, everything thinkable is utilized to the fullest
The new Phaeton Lounge came into existence as a concept for the maximum that can be achieved
Wolfsburg, 08 August 2006On the basis of the Phaeton, the designers and engineers of Volkswagen Individual create Exclusives that are uncompromisingly tailored to the needs of their future owners. By means of extensive computer simulation the customer is closely involved in the tuning and development process. Once that is done, the concepts themselves are realized with the highest handicraft art. The integration of the most modern electronic components requires a special know-how, which Volkswagen Individual has readily available. Limits with the construction of one-of-a-kind automobiles are at most set by national approval regulations and the state of the art.
The Phaeton Lounge: First Stretch Limousine with Four Wheel Drive
Elongated wheel base: As an example for the performance ability of Volkswagen Individual and the field of Exclusives, the concept vehicle Phaeton Lounge was created. As a study, it displays the pinnacle of the technically possible in the field of individual vehicle fine tuning. The Phaeton Lounge is a limousine in a class of its own. Altogether, the noble stretch limousine measures over 6.80 meters. This makes it approximately 1.80 meters longer than a traditional Phaeton. The Exclusive was combined out of three car bodies. The stretch limousine was specially reinforced in the sillboard and tunnel area.
Twelve cylinder motor: A W12 cylinder with 331 kW / 420 hp and a reinforced chassis ensure solid driving performance despite the tare weight of approximately 3.5 tons. The motor strength is transferred to all four wheels which makes the Phaeton the first stretch limousine worldwide with four wheel drive. The electronically limited maximum speed is at 180 km/h. It is shifted via a six gear automatic (Tiptronic).
As a body color for the Phaeton Lounge the designers from Volkswagen Individual chose black piano lacquer, which with its especially smooth surface structure and optical depth effect emphasizes the exclusivity of the limousine. Furthermore the radiator grille, ledges under the side windows and the model denotation at the heck of the Phaeton Lounge are held in dark shimmering chrome.
Interior held in Lounge-Style: The nobly equipped interior with its material combination of dark and light colored leather emanates an exclusive lounge atmosphere. Floor, décor and middle console are out of dark, wide pore oak wood. The high grade wood has continuous grain and is commonly used in ship building. The floor is ornamented with fine aluminum inlays. The seats and side paneling in the passenger compartment are upholstered with the Volkswagen sensitive leather in the color combination "Sun Beige" and "Pure Beige". The ceiling consists of the finest Alcantara.
Altogether the Phaeton Lounge offers enough room for six people. In the rear of the car, four passengers can comfortably sit across from each other on spacious and individually adjustable single seats while the front has room for two additional people. As is custom with stretch limousines, the passenger area can be divided from the driver area with a tinted partition.
A relaxed journey is guaranteed through a multitude of exceptional extras. The four seats are individually adjustable for each passenger. Additionally adjustable footrests provide comfortable seating. The air conditioning can also be adjusted separately for each seat. Tinted windows protect the entire back of the car from nosey looks. Located between the back seats is a refrigerator with twelve liter capacity. And extendable minibar in the middle console offers room for further refreshments and two glasses. Cigars are perfectly stored in a custom made humidor made of oak and cedar wood.
State of the art electronic for work and entertainment: Two 17 inch monitors are integrated in the ceiling and can be released by the push of a button. A DVD changer is stored in the trunk and another DVD player is stored directly in the back and enables the loading of DVDs while driving. But not only movies can be shown on the screen, the navigation map can also viewed. The view and operation of the infotainment system is possible via a separate 7 inch screen in the head area of the rear seat row. Special headsets actively suppress ambient noise and thus provide the best sound.
Various external devices can be connected to the monitors and radio navigation via an interface. An iPod preparation is integrated in the rear middle arm rest, where the provided MP3 Player only needs to be plugged in.
The Phaeton Lounge also has a multitude of equipment features for work. Per seat a perfectly crafted wooden table can be folded up out of the middle console. A computer has been integrated in the trunk. The mouse and keyboard in the interior of the car are connected to the PC via Bluetooth. Additionally, a USB interface is integrated into the middle console. Via a fast UMTS connection guests on board can surf the internet and send and receive emails.












Reader Comments (Page 1 of 4)
Ray @ Aug 9th 2006 8:01AM
i'd hit it.
Howard Kerr @ Aug 9th 2006 8:07AM
Given VW's product lineup here in the U.S....I'm surprized to hear the Individual even exists. Have we ever seen a substantial example of their work? Outside of a wheel or paint color?
Would love to know what this group's budget is and how many people it "employs". This has to be THE cushiest job at VW.
Kamil @ Aug 9th 2006 8:09AM
4WD? You mean AWD?
Seen Escalade, Hummer limos, aren't those AWD/4WD?
I'm sure AWD Bentley limos exist.
Alex Nunez @ Aug 9th 2006 8:28AM
Howard, we'll have more on VW Individual at some point later today. Suffice to say that it appears to be much more than just a paint/wheel shop (which is what I assumed at first, too.)
Dr. Woo @ Aug 9th 2006 8:45AM
VW Individual is a very talented group whose projects are consistently quite amazing.
Audi has their own "VW Individual" called "Audi Exclusive."
More information can be obtained here:
http://www.audi.de/audi/de/de2/neuwagen/audi_exclusive.html
qaz @ Aug 9th 2006 8:52AM
"4WD? You mean AWD?"
"Seen Escalade, Hummer limos, aren't those AWD/4WD?"
AWD and 4WD are the same thing
AWD is just a marketing term made up by car companies
Todd @ Aug 9th 2006 8:54AM
First 4WD limo? I don't think so.
I've been in a 4WD Navigator limo. The driver was even part of the design team so he was able to speak intellegently about how the whole system was adapted from a factory Navigator. Now the article says thats its the first 4WD vehicle 'of its kind.' What does this mean? It certainly isn't the first 4WD limo ever built. Maybe the first 4WD limo to come new from a major auto manufacturer as most limos are aftermarket modifacations.
Anyhow, still a cool lookin car. Just falsely hyped.
DJ @ Aug 9th 2006 8:58AM
This makes perfect sense, almost, VW can't sell them, so why not carve up the remaining ones for the limo marjet and make at least a minor profit.
Galley @ Aug 9th 2006 9:03AM
Man, now I really need to win the lottery so I can get me one of those badboys!
Tom Dietrich @ Aug 9th 2006 9:07AM
Is a navagator really a limo? It's a stretched truck, yes, but not a limo.
Quills R. Optional @ Aug 9th 2006 9:08AM
Those purpe floor lights are sooo tasteful. If your first name is either 50 or Paris.
Oh. And I like the saying: Never claime you are first or best. Someone else is always firster og bester.
D. Perez @ Aug 9th 2006 9:10AM
I had it understood that the difference between 4x4 and AWD is that AWD transferred equal power to all of the wheels. Whereas a 4x4 has transfers let's say 80% the power in the rear and 20% the power to the front.
Ron @ Aug 9th 2006 9:17AM
Does the world REALLY need a 4WD limo, especially a 4WD VOLKSWAGEN limo???? Seriously...
All World Automotive @ Aug 9th 2006 9:17AM
Very cool limo
Martin @ Aug 9th 2006 9:25AM
Strictly speaking a Lincoln Navigator - no matter how stretched - doesn't qualify as a limo. A limousine is by definition a sedan.
;-)
Kamil @ Aug 9th 2006 9:36AM
"AWD and 4WD are the same thing
AWD is just a marketing term made up by car companies"
No they're not... you sound like a used-car salesman.
MikeW @ Aug 9th 2006 10:07AM
It now has the 444hp version of the W12 and 6 speed automatic. Hey no wonder most people just skipped the 414hp W12 and 5 SPEED automatic, and picked up the V8/6 speed auto.
AWD is/was am Audi trademark to differentiate four wheel drive cars from pickup that had/have off road drive
Pickups used to have four wheel drive available, ie. NP203
http://www.4wheeloffroad.com/howto/47538/
but somewhere in the 1970's [oil embargo?], the big three corrupted the meaning, and tryied to justify it by saying 'fuel economy' counter to Audi research that a driven wheel has less rolling resistance than a non driven one.
http://www.pistonheads.com/features/Default.asp?storyId=10065
but in a cost cutting/marketing move off road drive (locking the rear driveshaft to the front-via gears or chain, whatever) was conveniently renamed to four wheel drive. and problem 'solved'
Except for the uninformed/uneducated public who think you have 'kick in', 'engage' four wheel drive, when in reality it is supposed to be active all the time to prevent traction loss.
Dr. Woo @ Aug 9th 2006 10:34AM
MikeW: Very interesting, informative post.
D. Perez: AWD in pretty much every application (and by its very nature) is continuously variable. Audi's Torsen-driven AWD systems can deliver highly variable amounts of power to any of the four wheels individually or to certain axles. The newest generation Torsen system distributes power 40-60 F-R.
Haldex, from the factory in every case (IIRC), is a part-time AWD system, which means 100% of the power goes to one axle, but in cases of slippage, it can be redistributed to other axles. This can be changed relatively easily, as there are several cases of the VW Golf R32 being "hacked" to deliver equal power to both axles at all times.
Forbes @ Aug 9th 2006 10:40AM
Two things:
I think this car was developed with one individual in mind, hence the name of the division, the VW CEO. Heck, you guys didn't expect him to tool around in a proletarian stock Phaeton, would you?
Second, AWD, in my understanding describes an automatically variable transfer of kinetic energy to the wheels that have the most traction and subsequent reduction of power from the slipping wheels. The electronic module that constantly monitors individual wheel traction can and will send power to all 4 wheels, if and when necessary, i.e. icy or wet roads where the system detects low traction. The system defaults to two wheel drive in normal driving conditions.
In contrast, a 4WD system is a much lower tech system that is engaged manually upon driver demand and constantly sends power to all 4 wheels.
FIDO @ Aug 9th 2006 11:26AM
I believe AWD is full time power to all wheels all the time. If this was not the case the option of a stagger could be used (larger rear tires than front). With AWD the only way to get a stagger is to ensure the rolling diameter front to back are the same. Otherwise you will not only make the ECU have fits (small difference) but can destroy the transmission (large difference) as it trys to rotate wheels with differing diameters that are locked together at the output shaft(s).