BMW drops "Ultimate Driving Machine"
We're of the if-it-ain't-broke-don't-fix-it camp, and Advertising Age has penned a nice article detailing why corporate culture often likes to change a winning slogan. AdAge also lists some of the monumental failures that have resulted. Hopefully we're wrong and BMW sales won't suffer from the new slogan, but we doubt the public will be able to think of Bimmers as anything but Ultimate Driving Machines for a very long time.
[Source: Advertising Age]
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