GM will spend an extra $300M on advertising in the upcoming year to promote its new "value pricing", a move that will bump their total ad budget up into the range of $2.75 billion and probably make Peter DeLorenzo from AutoExtremist happy. On the one hand, $300M isn't all that much compared to the roughly $15B they'll spend on incentives this year. On the other hand, that same amount of money buys a lot of engineering. If you read a post of mine from earlier today, you can probably guess how I feel this money should be spent - and it's not on more advertising. Maybe at the very least we'll finally see a proper commercial for the Corvette.
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