Adrants reports that Hummer hosted a branded concert with popular hip-hop group the Black Eyed Peas to promote the new H3 at the Anaheim Auto Show. There is also a corresponding website with a three minute video that aired after the concert. Adrants states the site got its heaviest traffic ever over the next four days. Also in brand pimping attendence were XM Satellite Radio and Cigar Aficionado magazine. Ahhh capitalism.

[Via Adrants]



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