8 Articles
Ford not backing down on MPG-based marketing strategy

EcoBoost, Hybrids Will Still Be Highlighted In Future Ads

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy

Ford Celebrates The 100th Anniversary Of The Moving Assembly Line

Ford discussed the past, present and future of automotive manufacturing

Ford Motor Co. celebrated the 100th anniversary of the moving assembly line this week at its Wayne Assembly plant by setting new goals for global manufacturing, and promising the next few years will mark the automakers' largest manufacturing expansion in 50 years.

Ford C-Max Energi Plug-In Hybrid Reaches 100 MPGe

EPA rating puts vehicle ahead of key competitors

Ford is in the fast lane on the way to fuel efficiency. The EPA rated the company's C-Max Energi plug-in hybrid at 100 miles per gallon equivalent Thursday, making it the most fuel-efficient plug-in hybrid offered to Amercan consumers by the auto industry.

Ford C-Max Goes After Toyota Prius for Hybrid Supremacy

Ford says hybrid buyers tend to be more optimistic and upbeat

If you're a bandage maker, how do you go up against Band-Aids? Or if you're a lip balm maker, how to you challenge ChapStick? That's the question Ford faced when it decided to challenge Prius, a name which is becoming synonymous with hybrid cars, by building a car that will come only in hybrid and extended-range electric versions in the U.S. – the C-Max.

Review: The Ford C-Max Guide to the Galaxy

The new hybrid from Ford is much more fun to drive than Prius

Douglas Adams fans might already know that the answer to the meaning of life, the universe and everything is 42, but Ford enthusiasts might think the answer is 47.