Badge Engineering

When GM sold the Isuzu Faster pickup as a Chevy Luv, that made sense. But what sort of madness leads to the Lancia Voyager?

Rolls-Royce Phantom 'Hybrid' - click above for high-res image gallery

As we told you last January, Nissan is going to build a small Versa-based car for Chrysler. We now find news that production is set to start in early 2009 at Nissan's Aguascalientes assembly plant in central Mexico, the same plant where all the North American Versas are built. However, this Nissan/Chrsler model will only be sold in Brazil, where it'll be called the Dodge Trazo. Another Nissan

Looks like badge engineering is alive and well at General Motors. After decades of the practice damaging its brands, GM may sell the Pontiac G3 in the U.S. The G3 is nothing more than a rebadged version of what we know as the Chevy Aveo that's sold in Canada as the Wave. It's rebadged and sold elsewhere in the world under various brands, but we don't see those here in the U.S. The new subcompact would supp

We recently told you about Ford's not-so-earth-shattering announcement that shared platforms are the key to future success. Judging by your comments, this should have been the assumption rather than the proclamation. But a couple of you pointed out what could be the tragic flaw in this plan - badge engineering gone bad. Well, Peter Horbury, design chief for Ford, Lincoln and Mercury, has stepped up to assure us th