FIAT 500L Videos
At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when sho
Generally speaking, until we've had at least twice of the FDA's recommended daily allowance of caffeine, we aren't as observant as we need to be. For instance, when we wrote about the newly announced Fiat 500L, we were so distracted by its massive glass roof, seating for five and the potential of six engine choices we totally overlooked a small, but buzzworthy option.