At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when sho
FIAT 500L Videos
- Jeffrey N. Ross
- Dec 19, 2012
Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
- Chris Tutor
- Jul 12, 2012
Generally speaking, until we've had at least twice of the FDA's recommended daily allowance of caffeine, we aren't as observant as we need to be. For instance, when we wrote about the newly announced Fiat 500L, we were so distracted by its massive glass roof, seating for five and the potential of six engine choices we totally overlooked a small, but buzzworthy option.
- Chris Tutor
- Jul 4, 2012
Fiat is aiming its 500 lineup straight at Mini with the 500L and now this Countryman rival, the 500X.
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