IV 5dr Hatchback
2010 Toyota Prius

2010 Prius Photos
2010 Toyota Prius – Click above for high-res image gallery When you sit in the 2010 Toyota Prius, you notice all those little things that provide the "Prius experience" – the shift lever, information screen, center-mounted instrument panel – are all present, but they're slightly different and noticeably improved. The time it takes to adapt to the revised interior is emblematic of the new Prius experience. It's the same oddly shaped hybrid that almost two million buyers love, but it gets better mileage, looks sharper and is packing more technological whiz-bangery than any vehicle this simple to drive has the right to. We recently tested the 2010 Prius at its North American launch through the vineyard-covered fields and hills surrounding Napa, California. Through it all, the hybrid, officially rated at 50 mpg, performed well and delivered better-than-expected fuel economy. In fact, when we pushed the car's eco prowess by using the EV mode as much as possible and employing a few other tricks, we blew that EPA estimate out of the water by almost 15 mpg. And we weren't alone. %Gallery-48472% Photos Copyright ©2008 Brad Wood / Weblogs, Inc. The Prius' chief engineer, Akihiko Otsuka, drove a 33-mile route in and around Napa and averaged 62.9 mpg. During the drive week, he levied a Beat-The-Chief challenge to anyone who wanted to take him on. AutoblogGreen was able to get the in-dash display to read in the mid- to low-70s for most of the route, but the last ten miles on a busy 55-mph road dropped that to 64.5 mpg. Not bad, but only good for a standing near the absolute bottom of the rankings among other journalists. Overall, the best score was 94.6 mpg, although that involved some less-than-real-world driving behaviors and conditions. The best "honest" score was 75.3 mpg. In all, about half of the journalists were able to get over 70 mpg, while the rest, save two, were able to get more than 66 mpg. Increased fuel economy is one of many ways the 2010 Prius has evolved, but the driving experience is similar to the last generation. Despite a slightly longer wheelbase, wider track and new low-rolling resistance tires, you don't notice any serious changes from the driver's seat. The front MacPherson struts and improved body rigidity keep the ride smooth around town and on the highway. Overall, it's the same commuter-friendly conveyance you'd expect and, thankfully, rearward visibility is vastly improved over the outgoing model. However, one small change we did notice was the absence of that infernal beeping when the car is shifted into Reverse that plagued the outgoing model. After asking Otsuka about the change, we were told that the pre-production models we were testing had the feature removed, but when the production model goes on sale, the beep will return. The good news? Otsuka said dealers can turn off the sound at the customer's request. Speaking of current Prius owners, the automaker is convinced they'll trade up. In fact, Toyota's Bob Carter …
Full Review
2010 Toyota Prius – Click above for high-res image gallery When you sit in the 2010 Toyota Prius, you notice all those little things that provide the "Prius experience" – the shift lever, information screen, center-mounted instrument panel – are all present, but they're slightly different and noticeably improved. The time it takes to adapt to the revised interior is emblematic of the new Prius experience. It's the same oddly shaped hybrid that almost two million buyers love, but it gets better mileage, looks sharper and is packing more technological whiz-bangery than any vehicle this simple to drive has the right to. We recently tested the 2010 Prius at its North American launch through the vineyard-covered fields and hills surrounding Napa, California. Through it all, the hybrid, officially rated at 50 mpg, performed well and delivered better-than-expected fuel economy. In fact, when we pushed the car's eco prowess by using the EV mode as much as possible and employing a few other tricks, we blew that EPA estimate out of the water by almost 15 mpg. And we weren't alone. %Gallery-48472% Photos Copyright ©2008 Brad Wood / Weblogs, Inc. The Prius' chief engineer, Akihiko Otsuka, drove a 33-mile route in and around Napa and averaged 62.9 mpg. During the drive week, he levied a Beat-The-Chief challenge to anyone who wanted to take him on. AutoblogGreen was able to get the in-dash display to read in the mid- to low-70s for most of the route, but the last ten miles on a busy 55-mph road dropped that to 64.5 mpg. Not bad, but only good for a standing near the absolute bottom of the rankings among other journalists. Overall, the best score was 94.6 mpg, although that involved some less-than-real-world driving behaviors and conditions. The best "honest" score was 75.3 mpg. In all, about half of the journalists were able to get over 70 mpg, while the rest, save two, were able to get more than 66 mpg. Increased fuel economy is one of many ways the 2010 Prius has evolved, but the driving experience is similar to the last generation. Despite a slightly longer wheelbase, wider track and new low-rolling resistance tires, you don't notice any serious changes from the driver's seat. The front MacPherson struts and improved body rigidity keep the ride smooth around town and on the highway. Overall, it's the same commuter-friendly conveyance you'd expect and, thankfully, rearward visibility is vastly improved over the outgoing model. However, one small change we did notice was the absence of that infernal beeping when the car is shifted into Reverse that plagued the outgoing model. After asking Otsuka about the change, we were told that the pre-production models we were testing had the feature removed, but when the production model goes on sale, the beep will return. The good news? Otsuka said dealers can turn off the sound at the customer's request. Speaking of current Prius owners, the automaker is convinced they'll trade up. In fact, Toyota's Bob Carter …
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Retail Price

$26,600 MSRP / Window Sticker Price

Smart Buy Price

NA Nat'l avg. savings off MSRP
Engine I-4
MPG 51 City / 48 Hwy
Seating 5 Passengers
Transmission 2-spd CVT w/OD
Power 98 @ 5200 rpm
Drivetrain front-wheel
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