i 4dr Rear-Wheel Drive Sedan
2010 BMW 550
2010 BMW 550i Gran Turismo - Click above for high-res image gallery
BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving Machine," one of the very best auto-related taglines ever concocted. BMW says it isn't moving away from its TUDM slogan, but …
Full Review
Full Review
BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving Machine," one of the very best auto-related taglines ever concocted. BMW says it isn't moving away from its TUDM slogan, but …
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| Engine | 4.8L V-8 |
| MPG | 15 City / 22 Hwy |
| Seating | 5 Passengers |
| Transmission | 6-spd man w/OD |
| Power | 360 @ 6300 rpm |
| Drivetrain | rear-wheel |
