The BMW i8 and M4 drag race to decide whether the future of high-performance motoring is really quicker.
BMW i8 Videos
Watch as we pit an unaerodynamic brick of a Mercedes-Benz SUV against the futuristic hybrid BMW i8. On a dragstrip. Because why not?
BMW's hydrogen fuel cell-powered i8 prototype snakes around a track in its stealthy, matte black paint in this clip. The coupe shows that performance doesn't necessarily have to come with ear-splitting noise.
After seeing how they perform at the drag strip, the BMW i8 and M4 are now at Castle Combe circuit to see how they feel on the track. It's the modern hybrid versus the traditional sports coupe in this inter-brand rivalry. Check out the video to see which is better 'round a track.
The BMW i8 may be the cutting edge today – it did, after all, just win our Technology of the Year award – but as rare an event as it is, it's not the first time that BMW has put out an extreme mid-engined supercar. The last time was in the late 1970s with the M1, a Giugiaro-designed, (partially) Lamborghini-developed piece of exotic machinery.
The BMW i8 is a pretty impressive car, and a highly visible one at that. It's a great brand ambassador, but not just for BMW. It's really no surprise that Formula E chose it as the safety car from the electric racing series. And, for its duties at tracks around the word, the i8 safety car got some slick upgrades, including wireless charging capabilities courtesy of Qualcomm.
Electric cars and hybrids are here to stay, much to the apparent dismay of some auto enthusiasts, but that doesn't mean they have to represent the death of enjoyable driving. Granted, the initial run of hybrids in the US like the Honda Insight and Toyota Prius weren't exactly tailor-made for aggressive folks behind the wheel, but things are clearly changing. In its latest video, Evo takes a look at three examples from Europe's new crop of electrified vehicles to show that the future of fun motor
Racing series typically select a safety car appropriate to the kinds of racecars for which they'll be setting the pace. So you might find a Mercedes SLS pacing a Formula One grand prix, for example, and you're more likely to find a BMW M4 on duty at a DTM race and a Chevy Camaro or SS on an oval speedway for a NASCAR or Indy race. It would only stand to reason, then, that the FIA Formula E Championship kicking off next month in Beijing would press a plug-in into service as its safety car. But th
If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be syn
The 2015 BMW i8 is the second model in the Bavarian automaker's eco-friendly i-branded lineup. The i8's plug-in hybrid powertrain combines a turbocharged 1.5-liter three-cylinder engine with a 96-kilowatt electric motor to make 357 horsepower and 420 pound-feet of torque. Together, this gas-electric mechanical duo is capable of propelling the groundbreaking carbon-fiber sports coupe from 0 to 60 miles per hour in just 4.2 seconds.
You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for.
BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.