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GM CEO Fritz Henderson was all smiles when he announced the Chevy Volt's 230 mpg city rating yesterday. But the Internet digested the news in its own way, and there was some understandable confusion and criticism of the very big, very bold mpg claim. While the EPA put a damper on GM's numbers, that was mostly a way to say that it's too early to tell. GM representatives made it clear that they don't see the 230 number as unrealistic or setting Volt fans up for disappointment when the agency final

GM CEO Fritz Henderson was all smiles when he announced the Chevy Volt's 230 mpg city rating yesterday. But the Internet digested the news in its own way, and there was some understandable confusion and criticism of the very big, very bold claim. The EPA was the most official source to put a damper on GM's numbers, but that was mostly a way to say that it's too early to tell. GM representatives were very clear to us that they don't see the 230 number as unrealistic or setting Volt fans up for di

The mysterious 230 campaign (or is it 23 plus a plug?) that GM is apparently running right now might have something to do with a new vehicle. While speculation is abuzz across the net, including in our previous post on the multimedia ad project, we just spotted a short note from the new GM titled: "GM President and CEO Fritz Henderson to Provide Update on 'New GM.'" Here's what it says:

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and discovered they all have a GM connection, and GM has a news conference scheduled for August 11.

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and discovered they all have a GM connection, and GM has a news conference scheduled for August 11.

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