• Image Credit: GM
  • Image Credit: GM
  • Image Credit: Cruise Automation
  • Image Credit: Audi
  • Image Credit: Audi
  • Image Credit: Audi
  • Image Credit: Audi
General Motors has announced that the fully autonomous Cruise AV will go into production in 2019. GM will invest more then $100 million to build the Bolt-based, self-driving EV at the Orion Township assembly plant in Michigan, alongside the standard Bolt and the Sonic. The roof modules containing lidar arrays, cameras, radar, and other sensors for the Cruise AV will be manufactured at the Brownstown Battery Assembly Plant. GM says this is "the first production-ready vehicle built from the start to operate safely on its own, with no driver, steering wheel, pedals or manual controls."

The General's been working up to this announcement ever since buying Silicon Valley start-up Cruise Automation in 2016. It bought LIDAR firm Strobe in 2017, not long before announcing plans to put its self-driving cars in "dense urban environments" in 2019. It spent 2017 working through three generations and more than 200 prototypes of the vehicle, testing them on public roads in San California, Arizona, and Michigan. There are plans to expand to New York City this year.

The Cruise AV can open its own doors, and passengers will interact with it via a phone app and three interior touchscreens. The hatcbhack will first run in geofenced areas, with five LIDAR units, 21 radar sensors, and 16 video cameras feeding the data to navigate its territory. First, though, GM needs to get an exemption from the federal government in order to put Cruise AV fleets on the road. Last year it applied for a waiver from the U.S. Department of Transportation to get around certain required federal motor vehicle standards, like the need for an airbag in a steering wheel. Getting waiver approval would allow GM to put 2,500 Cruise AVs on roads every year. Ultimately, GM — and other automakers with autonomous plans — want the government to come up with national rules that will permit unlimited production.

According to one report, "GM is expected to make billions from its autonomous cars soon after they launch," thanks to cutting all of the costs of a human driver. Last year, GM told investors it might make "several hundred thousands of dollars" on each self-driving car over the life of the vehicle. The average for all GM vehicles today is $30,000, which includes the cost of the vehicle. At the moment, it's said that it takes more than $3 per mile for a ride-hailing vehicle to cover one mile in San Francisco. By 2025, cost should be less than $1. The way it's looking now, GM could be the first to cash in on a large scale.


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