• Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
  • Image Credit: Rolls-Royce
Over the weekend, we told you about a McLaren 720S done up in a bespoke color at the Pebble Beach Concours d'Elegance, an eye-popping fuchsia that McLaren dubbed "Fux Fuchsia." And now it's showing up on a Rolls-Royce as well, unveiled at The Qual in a color RR calls simply "Fuxia."

There's a lot more surface area on a Rolls than on a McLaren, so on a day when we're supposed to save our retinas by not looking directly at the solar eclipse, you might consider wearing your eclipse goggles to view the gallery above. The car is, well, vivid.

Fux is a Cuban immigrant who made his millions in mattresses as the founder of Sleep Innovations. A mattress is clearly not where he stores those millions, since he has amassed a vast car collection. This "Dawn in Fuxia" car is his 11th Rolls, each highly personalized.

"Michael is a very special patron of Rolls-Royce Motor Cars," said RR CEO Torsten Müller-Ötvös in revealing the car. "Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art."

The color is said to be based on the petals of a fuchsia flower Fux found last year at Pebble Beach. He presented them to Rolls Royce to replicate.

As with the McLaren, Rolls is using Fux's car to highlight the fact that it can build you a bespoke car in any color you want — Rolls says it offers a palette of 44,000 choices.

Some of Fux's previous Rolls-Royces have come in these custom colors (each officially named using his name): Fux Blue was his Pebble reveal last year. Before it was Fux Intense Jade Pearl; a two-tone of Aequus Green Jade Pearl, Cornish White Jade Pearl; Deep Purple; Candy Red; and Yellow.

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