The updated program is pretty similar to the previous ones. In addition to the car-buyer getting a $1,000 credit towards a new Model S or Model X, the referring party gets a raffle entry to win a free Ludicrous P90D Model X for each referral. Multiple referrals mean Tesla swag, while at least five referrals fetches a set of 21" custom Arachnid wheels. And 10 referrals generate an invitation for two to attend the company's next unveiling. Take a look at the details from Tesla's Referral Program Page below.
Tesla is mum regarding the specifics about its vehicle sales (the company discloses total quarterly sales, but doesn't break them out by month or country), so there's not much known about how many vehicle sales its referral program has produced. That said, one gentleman won a $130,000 P90D Ludicrous Edition Model S last year by helping generate the sales of 188 Teslas. That's about $16 million worth of vehicles sold in a two-month period.
Earlier this month, Tesla said its 2016 second-quarter production of 18,345 vehicles marked a 20-percent increase from 2015, and that almost half of those vehicles were made during the final four weeks of the quarter, indicating a substantial ramp-up. That said, second-quarter deliveries were lower than expected, so it sounds like the company can use all the extra "sales" people it can get.
The current Tesla Referral Program begins July 18 and will run until October 15, 2016. Anyone who orders a new Model S or Model X during this period using the referral link of a Tesla owner will get a $1,000 credit towards the purchase price.
To show our appreciation, referring owners will be eligible for our Referral Program awards:
10 Qualifying Referrals
Owners who make 10 qualifying referrals will receive an invitation for two to attend our next Tesla unveiling event.
5+ Qualifying Referrals
Owners who make 5 qualifying referrals will receive a set of 21" custom Arachnid wheels in black, silver or grey, including summer performance tires and installation. These exclusive forged aluminum wheels offer improved performance and are not available for purchase.
3+ Qualifying Referrals
Owners who make 3 or more referrals will receive an exclusive Tesla Owners Jacket.
2+ Qualifying Referrals
Owners who makes 2 or more qualifying referrals will receive a Tesla Leather Duffel, not available for purchase.
Ludicrous P90D Model X
Each qualified referral you make gives you an additional entry into a drawing to win a Ludicrous P90D Model X.
We know that without our customers we would not be where we are today. This is our way of thanking you for your support in building the Tesla community.
Owners who won awards in the program that ended July 15, 2016 will receive email instructions after the Model X drawing on or around July 31. Owners who won invitations to the Gigafactory opening event have already been contacted.
Discounts to owners from previous programs will expire on December 31, 2016.
Related order must be placed between July 18, 2016 and October 15, 2016 and delivered for a referral code to qualify. Pre-owned vehicles are not eligible. Limit of 10 referrals per owner.
Must be at least 18 years old to be eligible for awards. No entry fee, payment or purchase required for the drawing. A random drawing will be held on or around October 31, 2016 to determine the winner. The winner will be contacted thereafter. Awards are non-transferable and not redeemable for cash. The winner is responsible for all taxes and local requirements and fees. Program and awards are conditional on and subject to local laws and regulations. Unfortunately, Ohio and Virginia residents are not eligible for awards.
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.