Genesis is in a New York state of mind with its sedan concept

Hyundai's Genesis luxury brand will roll into the 2016 New York Auto Show with a four-door sport sedan appropriately called the New York Concept. The automaker doesn't have many details about the vehicle yet, but the teaser image shows that it's sharply styled.

Genesis' execs say that the New York Concept's design offers a preview of the brand's future products. If that's the case, they could look great. The LED headlights slant into the center to make the front end look both menacing and highly modern. They link to a broad grille, which accentuates the vehicle's width.

The brand's teaser video (embedded below) provides an even better look at the New York Concept. The clip showcases the gills just behind the front wheels and narrow taillights, which match well with the front. There's also a brief glimpse at the futuristic interior where the steering wheel looks more like a flight yoke. We'll be curious to see the concept under better lighting in the Big Apple.
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Genesis 'New York Concept' Hints at the Brand's Future Design Direction

Genesis concept to be revealed at New York International Auto Show

'New York Concept' gives an outlook to the Genesis design in the future

March 16, 2016 - Genesis will unveil its 'New York Concept' at the upcoming New York International Auto Show, revealing its ideas of refined design. A design image, together with a teaser film released ahead of the unveiling, hints to the athletic elegance of the four-door sports sedan, expressing the design direction that will distinguish forthcoming Genesis products.

Manfred Fitzgerald, head of Genesis brand, said: "The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products."

The New York Concept will be unveiled at the Genesis Press Conference at 16:25-16:50, March 23 at the New York Auto Show's North Concourse.


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