Chevy announced plans Thursday to launch a delivery program that will allow customers to pick up their new vehicles and then drive on the iconic 57-year old circuit. It will start later this year on 2017 models and includes a tour of the speedway, a keepsake of the event, and documentation that the car was driven at Daytona. The delivery center will be on the infield near victory lane.
Chevy already offers a similar program that allows enthusiasts to get their new Corvettes at the National Corvette Museum in Bowling Green, KY. That costs $990, which is around the estimated price point for the Daytona delivery plan.
"Select Chevy models," will be part of the program, spokesperson Afaf Farah said, "but the intent is to offer across a wide array of vehicles." It won't be a limited to a specific number, and Chevy will meet customer demand, she said.
Daytona recently received a $400 million-facelift that had been ongoing since July 2013. It now seats 101,500 and has more restrooms and concessions. It was shown off in January at the Rolex 24 and will command a larger spotlight this weekend at the Daytona 500.
at Daytona International Speedway
DAYTONA BEACH, Fla. – Have you ever wondered what it is like to drive on the track at the famed Daytona International Speedway? If you buy a new Chevrolet, your dealer will be able to offer you that opportunity.
Chevrolet and DIS today announced an exclusive delivery experience at the Speedway. This extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. While details are still being finalized, customers who order the option can expect:
• A tour of Daytona International Speedway
• An on-track driving experience
• A keepsake to commemorate the experience
• Authentication that the vehicle was delivered and driven at the Speedway
"Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history," said Alan Batey, president of General Motors North America and leader of Global Chevrolet. "Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway."
The Chevrolet Delivery Center at DIS will be located in the infield adjacent to Gatorade Victory Lane and will have the familiar appearance of a neighborhood Chevrolet dealership. Customers will choose the option to have their vehicle delivered at DIS during the ordering process. Pricing will be available at a later date.
"The Chevrolet Delivery Center is the type of elevated experience that guests visiting Daytona International Speedway come to expect," Daytona International Speedway president Joie Chitwood III said. "This new offering complements the enhancements already made to the 'World Center of Racing' through the $400 million DAYTONA Rising redevelopment project. We're looking forward to witnessing that first delivery later this year."
Chevrolet already offers Corvette customers the option to have their vehicle delivered at the National Corvette Museum in Bowling Green, Ky. The Museum Delivery option includes a private tour of the GM Bowling Green Assembly Plant, home of the Corvette, and the National Corvette Museum. The owner then takes delivery of their new Corvette from the museum showroom, where their own car is on display. The delivery process includes a personalized demonstration of their Corvette's features, broadcast around the world via live webcam 24 hours a day. The Corvette Museum Delivery option is $990.
Chevrolet is a Founding Partner at DIS as part of its DAYTONA Rising redevelopment project.
The historic $400 million DAYTONA Rising project, encompassing the Speedway's nearly one-mile long frontstretch, recently debuted during the Rolex 24 At Daytona where Chevrolet's Corvette Racing team took first and second in the GT Le Mans (GTLM) Class. DAYTONA Rising has transformed DIS into the world's first motorsports stadium, with premium amenities and attractions.
The multi-year agreement provides Chevrolet with naming rights for one of five fan injectors. The massive, new and redesigned entry includes more than 20,000 square feet of Chevrolet new vehicle displays and a fan engagement experience that vertically spans three concourse levels.
Additionally, Chevrolet is an official partner of "The Great American Race," the DAYTONA 500®, and will receive Official Pace Car rights in select years beginning in 2017.
"Chevrolet's commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence at the 'World Center of Racing' by partnering with International Speedway Corporation, Daytona International Speedway and the DAYTONA Rising project," Batey said.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training