• Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
  • Image Credit: Chevrolet
Chevrolet has quite a presence ready for the 2015 SEMA Show, including custom takes on the Camaro and Spark. As one of the company's most popular models, the Silverado isn't left out of the fun, either, thanks to a trio of concepts to highlight what's possible for the aftermarket event.

Camouflage is supposed to blend in, but the naval-inspired, Razzle Dazzle design on the Silverado Special Ops Concept should make the truck pop under the lights at the Las Vegas Convention Center. Based on a Silverado 1500 Z71, the pickup is conceived as a "rescue vehicle special-operations forces." To get behind enemy lines, it packs extra LED lighting, wheel flares for off-road tires, and a GearOn utility rack in the bed. Plus to help get away, Chevy Performance fits an air intake, exhaust kit, and concept six-piston brakes.

The Silverado Realtree Bone Collector Concept (above) also wears camo for SEMA, but it's for enjoying the outdoors rather than getting out of battle. Camouflage company Realtree and The Bone Collector host Michael Waddell help with the design for this custom truck that features 22-inch black wheels, a front push bar, LED light bar, and assist steps all from Chevy Accessories. With leather upholstery, Apple CarPlay, and Android Auto inside, the drive to and from the woods should be comfortable, as well.

The Silverado 3500HD Kid Rock Concept rounds out this trio and features patriotic styling from the eponymous rock star. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys," he said about the design, and Kid Rock even visited the factory in Flint, MI, to meet members from UAW Local 598 for some inspiration. The result features a custom chrome grille with a Born Free logo and chrome exhaust stacks. For added excitement, two Gibbs Sports Quadskis are hooked up on the trailer behind it.

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Chevrolet Introduces Silverado Special Ops Concept

Military-inspired truck reinforces capability with go-anywhere style

LAS VEGAS – Chevrolet's 2016 Silverado Special Ops concept imagines a unique rescue vehicle for special-operations forces.

It is based on the Silverado 1500 Z71, which features a new front-end design and new technologies built into its strong, high-strength steel body structure and fully boxed frame, and draws its design inspiration from naval design aesthetics.

"This Silverado concept is a multipurpose truck that reflects the go-anywhere, do-anything commitment of special-forces teams," said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports.

The naval-inspired camo appearance, called Razzle Dazzle, was developed more than 100 years ago to disguise a ship's speed, direction and profile to the enemy's eye. It is based on a three-tone blue exterior color, marked by a distinctive array of varying colored lines and shapes intended to mask the ship.

"We created light, medium and darker shaded areas within camouflage bands flowing down the hood, body sides and tailgate," said Todd Parker, director of design, Chevrolet Accessories. "That effect gives tremendous depth to the Silverado's body, while reinforcing the nautical heritage of the unique camo design."

The concept blends unique components and new parts from Chevrolet Accessories' portfolio for Silverado to create a truck that offers enhanced capability for just about any mission. Distinguishing features include a bed-mounted sport bar with LED lights, off-road tires, wheel flares, custom rocker guards, bed-mounted GearOn™ utility rack storage system and more.

A narrow light bar with six-inch LED light strips stretches across the top of the body-color grille – which is accented with black grille inserts – while black bowtie emblems complete the appearance.

Inside, the military-theme cues continue, with a bright Ejector Orange color used on the door pulls and glove box handle. The seats are trimmed with waterproof covers and the floors have waterproof liners, while the instrument panel and armrests echo the Razzle Dazzle camo paint scheme carried out on the exterior.

The complete list of Chevrolet Accessories and concept parts includes:

• Black bowtie emblems
• Underbody shield
• Sport bar
• LED off-road lights
• Wheel flares
• 20-inch five spoke aluminum wheels with off-road tires (production option)
• Rocker guards
• Cargo tie-down rings
• Front Floor liners
• Spray-in bedliner (production option)
• Embroidered headrests with the Special Ops logo.

Chevrolet Performance further enhances the driving experience-and-style- of this Silverado concept with an air intake, exhaust kit, and a concept 6 piston brake package.

About the 2016 Silverado 1500

The new 2016 Silverado 1500 builds on Chevy Trucks' legacy of dependability with a dramatic new design, advanced connectivity and enhanced customer-focused technologies.

New front-end designs with a bolder, more sculpted appearance reflect the underlying strength of the Silverado's high-strength steel construction, while powerful yet efficient V-8 engines are an integral part of the Silverado's capability.

The EcoTec3 engines use advanced technologies such as direct injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing to offer the best V-8 fuel economy ever in a pickup – 23 mpg in 5.3L/six-speed models – and the most powerful V-8 in a light-duty truck: 420 horsepower (313 kW) from the available 6.2L engine. The 6.2L V-8 enables a best-in-class 12,000-pound max trailering rating on 2WD models, when properly equipped.

Additional changes and updates for 2016 include the expanded use of the eight-speed automatic transmission for some 5.3L models and a number of new and enhanced technology, safety and connectivity features:

• Phone integration via Chevrolet MyLink, which enhances connectivity and promotes safer driving. It allows smartphone users to connect with applications such as navigation, hands-free messaging and more through Apple CarPlay or Android Auto. Android Auto is standard on a new 7-inch radio at the start of production and is planned for 8-inch radios later in the model year

• Lane Keep Assist, which helps keep the truck in its lane with subtle steering feedback, and IntelliBeam (high-beam assist) headlamp control, which automatically adjusts the high beams for oncoming traffic. Both are added to the available Enhanced Driver Alert Package

• Wireless phone charging is included on all models equipped with front bucket seats

• Available remote locking tailgate

• Power-articulating assist steps are available on Silverado High Country, which makes entry and egress easier. They swing back at the tap of a switch to provide easier access to the front of the cargo box.

What hasn't changed for 2016 is the quality customers can depend on. Silverado 1500 was the segment leader in the 2015 J.D. Power and Associates U.S. Initial Quality survey.

The Silverado Special Ops concept will be one of more than 20 Chevy vehicles on display this week at the SEMA Show, in Las Vegas. It will also be displayed at the annual Army-Navy football game, in Philadelphia, on Dec. 12.

For more information go to: http://media.chevrolet.com/media/us/en/chevrolet/autoshows/2015/sema.html

Join the social conversation at #CHEVYSEMA.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

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Silverado 3500HD Kid Rock Concept Celebrates Freedom

Boldly styled custom 'dually' truck honors working-class Americans

LAS VEGAS – Inspired by his hit song "Born Free," musician Kid Rock collaborated with Chevrolet to design a customized 2016 Silverado 3500HD "dually" that celebrates freedom and honors American workers.

The truck was introduced today at the SEMA Show in Las Vegas, where it joined other personalized Chevy truck concepts designed to showcase the depth and breadth of the brand's pickup truck lineup.

Michigan-born Kid Rock visited the Silverado HD assembly plant in Flint, Mich., to meet with the members of UAW Local 598, who built the truck, before driving it to Chevrolet's design studio to share his ideas for its customization.

"The Flint plant – and everyone on the line – is the backbone of America," said Kid Rock. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys."

As a result, his Silverado features several enhancements, including a custom chrome grille with the Born Free logo and an enlarged Chevy Bowtie emblem, chrome exhaust stacks and patriotic graphics that flow across the body sides.

A unique execution of the patriotic motif was an idea he expressed at the start of the project.

"With Kid Rock's input, we came up with a chrome-like silver-metallic design that conveys an industrial, made-in-Detroit aesthetic that totally complements the other bold elements of the truck," said Todd Parker, design director, Chevrolet Accessories.

Additional exterior features include black metallic-flecked paint, 22-inch custom chrome wheels, tinted windows, chrome assist steps and a spray-in bedliner.

The interior further reflects Kid Rock's expressive style, with unique Sky Cool Gray leather-appointed seats featuring metallic-appearing inserts patterned after acid-wash jeans. It also includes black carpeted floor liners and a blacked-out instrument panel with silver trim, Made in Detroit-logo sill plates and glovebox emblem, and a custom Kicker® sound system.

Rounding out Kid Rock's ride to freedom and fun is a pair of Gibbs Sports Quadskis, which convert from all-terrain vehicles to personal watercrafts. They are secured on a trailer hitched to the Silverado 3500HD, which is powered by the proven Duramax 6.6L turbo-diesel engine and Allison 1000 six-speed automatic transmission.

With the 4WD dually configuration, it offers a class-leading maximum conventional trailering rating of 20,000 pounds (9,072 kg) and 22,600 pounds (10,251 kg) with a fifth-wheel or gooseneck hitch. Features such as integrated cruise control, powertrain grade braking and diesel exhaust braking enhance control and confidence when trailering.

New for the 2016 Silverado HD is Digital Steering Assist power steering on select double cab and crew cab models. It helps make hauling and trailering easier with electronic controls that enhance road holding and stability on the highway – particularly on crowned roads – regardless of whether the truck is loaded. It also offers greater responsiveness and an improved steering feel.

"Visiting the Silverado factory was one of the coolest and most meaningful things I've done," said Kid Rock. "This truck is all about celebrating the people who build it and the freedom it enables."

For more information go to: http://media.chevrolet.com/media/us/en/chevrolet/autoshows/2015/sema.html

Join the social conversation at #CHEVYSEMA.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

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Silverado Realtree® Bone Collector™ is Ready for the Trail

Outdoors-inspired, camo-covered concept illustrates personalization possibilities

LAS VEGAS – Leveraging the strength, versatility and personalization possibilities of the 2016 Chevrolet Silverado 1500, Chevrolet teamed up with camo hunting gear company Realtree® and Michael Waddell – the star of Outdoor Channel's The Bone Collector™ to collaborate on the ultimate outdoor adventure vehicle.

The Realtree® Bone Collector™ concept was introduced today at the SEMA Show, in Las Vegas, where it joined other personalized Chevy truck concepts designed to showcase the depth and breadth of the brand's three-truck lineup.

"The capability of Chevy trucks has always enabled customers to go where they want to go and that inspiration is the foundation for these exciting concept vehicles," said Sandor Piszar, director of Chevrolet Truck Marketing. "They demonstrate what's possible through personalization, inspiration and the assurance of the industry's most-dependable, longest-lasting full-size trucks."

The Realtree Bone Collector concept is based on the Silverado 1500 High Country crew cab with 4WD, which features a bold new front-end design for 2016 along with new technologies such as Apple CarPlay and Android Auto capabilities. It wears larger, aggressive off-road tires, mounted on black Chevrolet Accessories 22-inch black aluminum wheels, while incorporating Chevrolet Accessories' new off-road package, which includes a front push bar, assist steps and sport bar.

Additionally, an LED off-road light bar available from Chevrolet Accessories is mounted to the sport bar to help light up the trail at night. There's also a unique drawer system in the cargo bed for safe, secure stowage of outdoor gear, and a cooler mounted just behind the cab.

An eye-catching camo theme complements the Realtree Bone Collector green graphics, which incorporates Michael Waddell's signature. The color extends to the six-piston disc brake calipers, which are part of a concept upgrade package from Chevrolet Performance that also includes 16.1-inch-diameter (410mm) disc rotors. The green theme also includes the tie-down rings and bungee cords in the bed, which is used to secure camping gear.

"This Silverado concept is the perfect outdoor lifestyle vehicle, offering the capability to take you deep into the woods and mountains, with the specialty gear to make the excursion more successful," said Michael Waddell. "The Realtree camo graphics really distinguish it, too, adding functional personalization."

Inside, the Silverado Realtree Bone Collector features a unique instrument cluster display with a Bone Collector green-tinted lens, as well as matching stitching accents on the leather-trimmed bucket seats, steering wheel, console and more – including custom-embroidered front-seat headrests. The camo pattern carries over to interior trim components across the instrument panel, while Chevrolet Accessories' floor liners protect the carpet beneath them.

Additional interior elements from Chevrolet Accessories include Silverado-logo door sill plates, an ambient lighting package and an under-seat storage system.

Along with Apple CarPlay and Android Auto capability, the concept vehicle stays connected to the outside world via OnStar 4G LTE with a Wi-Fi hotspot.

And like all 2016 Silverado 1500 models, the Realtree Bone Collector concept brings the underlying strength of high-strength steel construction, while its powerful V-8 engine features a best-in-class 420 horsepower and is an integral part of its capability. The 6.2L V-8 enables up to a 12,000-pound max trailering rating, when properly equipped.

As with other concepts displayed at the SEMA Show, Chevrolet will evaluate responses and opinions to the truck to help determine production possibilities for additional accessories, performance parts and even special-edition models.

For more information go to: http://media.chevrolet.com/media/us/en/chevrolet/autoshows/2015/sema.html

Join the social conversation at #CHEVYSEMA.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

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