Long associated with website domain registry company GoDaddy and its often bawdy Super Bowl ads, Danica Patrick is losing the corporation's sponsorship for the 2016 NASCAR Sprint Cup season. Patrick received the brand's backing in 2007, and the bright green livery has festooned her racecars since she was in the IndyCar Series.
According to USA Today, Patrick might not be completely severing ties with GoDaddy, and the corporation reportedly still wants to sign her to a personal services contract. However, in a move to refocus its marketing towards small businesses and internationally, the company is pulling its sponsorship from NASCAR next year. "We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," chief marketing officer Phil Bienert said to USA Today.
There's a possibility that Patrick might also be looking for a different team next season, in addition to a new sponsor, because her contract with Stewart-Hass Racing is ending. Although, she's rumored to have a new deal in the works with the squad, according to USA Today.
In the current Sprint Cup standings, Patrick sits in 16th place with 230 points. She's had two top-ten finishes this season but came in 25th place in the last race at Richmond International Raceway.
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According to USA Today, Patrick might not be completely severing ties with GoDaddy, and the corporation reportedly still wants to sign her to a personal services contract. However, in a move to refocus its marketing towards small businesses and internationally, the company is pulling its sponsorship from NASCAR next year. "We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," chief marketing officer Phil Bienert said to USA Today.
There's a possibility that Patrick might also be looking for a different team next season, in addition to a new sponsor, because her contract with Stewart-Hass Racing is ending. Although, she's rumored to have a new deal in the works with the squad, according to USA Today.
In the current Sprint Cup standings, Patrick sits in 16th place with 230 points. She's had two top-ten finishes this season but came in 25th place in the last race at Richmond International Raceway.
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