Sousa and company filmed for four years, making their last trip to the company headquarters in East Troy, Wisconsin, in mid-2014. In an hour-long documentary called Ragged Edge, Buell talks about how difficult it is to find funding to get the brand going the way he wants, but he's excited for future and the fact that two of his bikes finished sixth and seventh in the final AMA race of the season.
But no one in the video had any idea of what was coming in April 2015, and that makes the documentary's arc - which starts with Buell's emotional announcement in 2009 - as tragic as any fictional drama. It will air on Wisconsin Public Television on Friday, May 8 at 10:02 pm, or you can rent and it and buy it at Vimeo on Demand. It is worth a watch.