Nissan has announced a new concept it's bringing to the fast-approaching Geneva Motor Show with the release of the teaser image above.
Bearing the name Sway, the concept previews the Japanese automaker's vision for a new small hatchback for the European market – ostensibly to replace the current model known as the Micra in Europe and Canada and as the March in other parts of the world. There's little to go on from the teaser, but it will clearly adopt the company's latest grille shape, flanked by angled LED headlights and with the requisite spindly door mirrors (or cameras, as the case may be) and oversized wheels packed into flared arches.
Beyond that, Nissan hasn't released much in the way of details, except to say that it would apply the same "innovative design" and "radical thinking" that gave birth to the Qashqai and Juke to the small hatchback segment.
Bearing the name Sway, the concept previews the Japanese automaker's vision for a new small hatchback for the European market – ostensibly to replace the current model known as the Micra in Europe and Canada and as the March in other parts of the world. There's little to go on from the teaser, but it will clearly adopt the company's latest grille shape, flanked by angled LED headlights and with the requisite spindly door mirrors (or cameras, as the case may be) and oversized wheels packed into flared arches.
Beyond that, Nissan hasn't released much in the way of details, except to say that it would apply the same "innovative design" and "radical thinking" that gave birth to the Qashqai and Juke to the small hatchback segment.
THIS SWAY FOR EXCITEMENT - NISSAN AT THE 2015 GENEVA MOTOR SHOW
Innovative design and product planning gave birth to Nissan Qashqai and Juke, two of the biggest automotive success stories of recent years. What would happen if the company applied the same radical thinking and quality standards to one of the most important sectors in Europe: the small hatchback?
To be unveiled at the 2015 Geneva Motor Show, Sway is a glimpse at how a future generation of small Nissan models could look if the company's striking new design language was applied to a European hatchback.
The car will be revealed during Nissan's press conference on March 3rd at 11.30am.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.
Innovative design and product planning gave birth to Nissan Qashqai and Juke, two of the biggest automotive success stories of recent years. What would happen if the company applied the same radical thinking and quality standards to one of the most important sectors in Europe: the small hatchback?
To be unveiled at the 2015 Geneva Motor Show, Sway is a glimpse at how a future generation of small Nissan models could look if the company's striking new design language was applied to a European hatchback.
The car will be revealed during Nissan's press conference on March 3rd at 11.30am.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.
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