Eberhard joins a company that raised $850,000 last year and more recently got about $1 million in funding to expand production of its two electric motorcycle lines. San Francisco-based BRD was founded in 2010 and unveiled its RedShift motorcycles in 2011, pricing the motocross version at about $15,000 and the street-bike version at about $16,000. The bikes, designed to compete in performance with 250-cc engined motorcycles, each have a 50-mile single-charge range, deliver 40 horsepower and weigh just 250 pounds.
From 2003 to 2007, Eberhard served as Tesla's first CEO and is considered a key figure in developing the California-based car company's battery systems. Ousted from the company in 2007, Eberhard sued Tesla and current chief Elon Musk in June 2009, accusing Musk of slander and libel as well as breach of contract. He dropped the lawsuit and reached a settlement with Musk and Tesla later that year. He has since served a stint working with Volkswagen on its electric powertrain development activities in Northern California.