The teens developed the electric 1967 VW Ghia as part of a Minddrive project, which was shown at the Kansas City International Autoshow in March. Minddrive says its teaching students how to use "social fuel" to get other people to support what they're doing. To move the car forward, followers are using the hashtag #MINDDRIVE or mentioning @minddriveorg on Twitter, Facebook likes and shares, Instagram follows and shares, and YouTube video plays, follows and shares.
As part of this year's Social Fuel Tour, Minddrive brought in digital marketing agency VML to work pro bono. Students are being taught how to get the word out about Minddrive and the program's corporate sponsors, and how to use social media in the work environment. Last year, a Minddrive student went on to work in social media outreach for the MLB All-Star Game.
With corporate sponsors having millions of connections on Twitter and Facebook, the electric Ghia should be able to glide right through to Washington, said Steve Rees, the programs director. The Karman Ghia is the third car electrified car in the Minddrive project – along with a 1977 Lotus Esprit and one built on the chassis of a converted Lola IndyCar.