Cody Loveland, owner of LoveFab in Traverse City, Michigan, is joining the ranks of drivers for the 90th Pikes Peak International Hill Climb on August 12. Known especially for his work packing monstrous power into the Acura NSX, it's no surprise that he's whipped up his own unlimited-class chassis based on the legendary Japanese car that we'll dub the FrankeNSX and that rides on HRE wheels – the same rim-maker who will be supporting Rhys Millen and Nobuhiro "Monster" Tajima.

The 850-horsepower, twin-turbo C96S LoveFab NSX is said to throw down 600 hp at the wheels. To see what it should look like running up the mountain, below are some short clips of it testing in the Michigan backwoods with just 500 hp at the wheels. And below that is a press release with more info.

Show full PR text
HRE Wheels Out In Force At 90th Pikes Peak Hill Climb

HRE Equips the Top Competitors at this year's Pikes Peak Hill Climb

San Diego, Calif. (July, 18 2012) – HRE Wheels will be supporting three completely new vehicles this year at the 90th running of the Pikes Peak Hill Climb on Aug. 12. Rhys Millen, Nobuhiro "Monster" Tajima and newcomer Cody Loveland will be taking to the hill in new vehicles making their debut at this year's event.

Driver Rhys Millen will be battling in the Time Attack class in his 700-horsepower Hyundai Genesis Formula Drift car modified with a much wider HRE C90 wheel and tire setup filling the fenders of a time attack aero kit. Rhys hopes to outperform his father Rod Millen's run in the car last year.

HRE has also announced its involvement with LoveFab Inc. and its Pikes Peak Unlimited Class NSX. Driver Cody Loveland will be debuting the latest C96S model on the 850-horsepower twin-turbo Acura NSX set to make its first race at the Pikes Peak International Hill Climb

Unlimited Class world record holder Nobuhiro "Monster" Tajima will be taking on a new challenge this year in the Monster Sport E-RUNNER Pikes Peak Special. This one-off electric machine features a carbon fiber monocoque body with a unique bubble top cockpit. Monster will be running the same HRE P43S "Tajima specials" he ran on the Suzuki SX4 that broke the 10-minute barrier.

"We see Pikes Peak as one of the ultimate tests of our product and the machines they are featured on," said HRE Marketing and Motorsports Manager Mickey Andrade. "We love the event and being part of teams that are really pushing the boundaries of what can be done in a vehicle in extreme conditions."

Stay tuned for updates on other HRE projects and new models on the HRE Wheels Facebook:

About HRE Performance Wheels:
HRE designs, engineers and manufactures 3-piece and 1-piece forged aluminum alloy wheels for Racing, Performance & Luxury cars and SUVs in their San Diego, California-based, TÜV-approved facility. HRE's built-to-order wheel sets offer a customized choice of offsets, widths and finishes, resulting in a uniquely personal style and performance solution for each customer's application. HRE wheels are sold through select high-end car dealerships, specialty retailers and performance companies worldwide. For more information, visit or call an HRE wheel expert at (760)598-1960 .

HRE GmbH: Friedrichstrasse 15 70174 Stuttgart,Germany. Phone + 49 711 490 39939, Fax + 49 711 490 39633, Email

Share This Photo X