PR firm Tribal DDB rented a vacant skating rink just for the occasion and let loose a stuntman amidst the manufactured smoke for a little handbrake fun as the cameras rolled.
Subaru doesn't exactly need any help selling BRZs at the moment. The cars fly off showroom floors faster than the automaker can ship them. Head over to Autoblog Canada for a full write-up on the shoot, as well as a complete gallery of the action. You can also watch the TV spot below.