Close your eyes and picture a motorcycle. Chances are, you're seeing something with two wheels, an engine sitting right in the middle and a spot for the rider splayed out on top. If you're Joey Ruiter, though, you might have something else entirely on your brain. Says Ruiter:
While it's true that we love seeing exposed elements on our motorcycles, there's something intrinsically cool about Ruiter's concept and the way it makes a rider appear as if he's floating down the road on an appliance... if only because it's unique.
We want to re-set the definition of a motorbike, stripping away historical attributes that make them so great. It's hard to imagine a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones.
Taking the concept a step further, this machine is powered by an electric motor and it sends its ride data (speed, distance traveled, etc) to the rider's smart phone. See the Moto Undone concept in the included gallery.