GM wants to build Chevys in Europe, move Opel upmarket

General Motors CEO Dan Akerson plans to invade Europe, and he's bringing Chevrolet with him. Sure, the Bowtie brand has been available across the pond since 2005, but its cars aren't exactly selling in droves. The head of GM has big plans for his European automotive umbrella, which means changes are coming.
General Motors will begin producing Euro-market Chevrolet vehicles in Europe. This isn't happening tomorrow, but it will need to happen in the near future and Akerson knows it. This move will help reduce product shipping costs, boost European assembly plant activity and allow GM to gain ground with the Chevrolet brand in Europe.

In addition to the production change, GM will begin pushing Opel further upmarket. Opel will be positioned as a more premium brand, ideally go head-to-head with Volkswagen, while Chevrolet will become the entry-level brand for General Motors Europe.

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