The news these days from the Middle East mostly focuses on warfare and revolution, but not in Abu Dhabi. The gulf emirate remains an island of tranquility, and that's where Rolls-Royce has opted to open its largest showroom ever.
The dealership includes some 900 square meters of showroom space – that's nearly 10,000 square feet – incorporating a coffee bar, a customer configuration lounge and enough floorspace to showcase five vehicles in uncluttered opulence. Which is really something, considering that the company currently offers only four variants across two model ranges. There's a service facility adjacent as well. The new Abu Dhabi location is the 82nd in an expanding chain of Rolls-Royce dealers around the world, and the eighth in the Middle East alone.
LARGEST ROLLS-ROYCE SHOWROOM IN THE WORLD OPENS IN ABU DHABI
28 March 2011, Goodwood
The largest Rolls-Royce showroom in the world has opened in the Umm Al Nar area of Abu Dhabi, United Arab Emirates. The new state-of-the-art facility was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
The new 900 square metre showroom provides space for displaying five Rolls-Royce motor cars, a coffee bar and a customer configuration lounge including colour and trim samples. The showroom is also directly linked to a new dedicated Rolls-Royce service facility.
Torsten Müller-Ötvös said, "The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls‑Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East." He continued, "The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth."
The occasion was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. One of a collection of 100 highly bespoke Rolls-Royce Phantom models, the cars were built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world's most instantly recognisable bonnet figurine was first fitted to Rolls-Royce cars. The beautiful Collection cars were designed with a suite of bespoke design details including a special white-on-black double-R badge, Spirit of Ecstasy inspired coachlines and an inscribed figurine bathed in white light emanating from its base. Discerning collectors across the world, especially in the Middle East, have shown great interest in these unique cars.