Dodge releases smart phone apps that include digital owner's manuals

Dodge sees an opportunity to deepen its cars' connection to their owners with new smartphone applications that are, of course, available for free. With the new apps, available first for iPhones and then coming soon to BlackBerry and Android smartphones, drivers have an instant connection to Customer Care and 24-hour roadside assistance. The apps are also loaded with product feature demonstration videos and even owner's manual information.
Maybe by putting this stuff at people's fingertips, owners will actually read the manual, but more likely they'll utilize the ability to connect with other Dodge owners on social media sites instead. Dodge can also push-publish updates to owner's manual information, keeping the apps far more up to date than the paper or DVD user guides that are included with the cars currently.

A two-way communication between the manufacturer of a product and its end users is an increasingly common practice, and Dodge is hoping to show its buyers that they're important by getting on board. Press release after the jump.
[Source: Chrysler]
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Dodge Brand and Mopar Introduce Vehicle Information Smartphone Applications

-Free new feature available for all Dodge vehicles
-New Mopar apps offer access to Customer Care and 24-hour road-side assistance, product-feature video demonstrations and connections with fellow owners via the company's brands on social media sites
-One-stop spot for general information about customer's Dodge vehicle, including operation, maintenance and warranty information
-App available for download to smartphones powered by Android, iTunes or BlackBerry platforms

January 20, 2011 , Auburn Hills, Mich. -
The Dodge brand and Mopar are making it easier than ever for owners to connect with their vehicles, giving electronic information at their fingertips with a free, new smartphone application.

The new Mopar apps provide vehicle operation, maintenance and warranty information, as well as product feature video demonstrations, connections with fellow owners via the company's brands on social media sites and access to customer care and 24-hour road-side assistance. Because the system is digital, it also allows Dodge to make updates to the "electronic" owner's manual in real-time.

"Dodge vehicles feature the latest technology to keep our active customers connected and on the move," said Ralph Gilles, President and CEO - Dodge Car Brand. "This is an example of how we are better connecting with our Dodge owners, responding to their needs and growing our relationship with them."

New Dodge Durango and Charger owners can now download vehicle information applications to select personal smartphones. The new Mopar feature, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The applications will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers. Applications for the Avenger, Journey and Grand Caravan will be available in mid-January 2011.

"Dodge's new vehicle-information application is part of our company's customer care initiatives and creates a convenient, on-demand channel of communication with our customers," said Pietro Gorlier, President – Mopar Service, Parts and Customer Care, Chrysler Group LLC. "This communication will enhance customer experience with a source for owners and potential owners to learn about Dodge products."

Application Features
These new Dodge smartphone vehicle information apps will complement existing user guides and DVDs that are currently provided with each vehicle. Each vehicle-information app will allow the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.

Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance. Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and social media sites. The app will also contain high-resolution product information images and videos.

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