How do you teach children that electric cars are fun to use and good to drive? By explaining that they work pretty much just like any other car except that you "refuel" at home. That's what Nissan has done with its "An Electric Vehicle In Our Home" sub-site, which features a cartoon family, backed by annoyingly peppy music, enjoying their new electric car (a Leaf, natch).
The mini-site is designed to show how quiet the car is, how you can use it to go shopping and go visit grandpa and etc. It also has two "Nissan dealer representatives" who look an awful lot like a dog and a giraffe in suits. It's also a tremendously subtle site, with blink-and-you'll-miss-it lines like, "Electric vehicles are ... a choice for a future in which cars, the earth, and our kids can co-exist in harmony." Tell all your friends.
[Source: Nissan]
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