Coda Sedan – Click above for high-res image gallery
The bad news just keeps on coming for Coda Automotive. Following the departures of CEO Kevin Czinger and the company's senior VP of global sales, it now looks like the car itself won't be here on time. Coda has long promised it would begin selling the $44,900 all-electric sedan before 2010 came to a close, but GigaOM is reporting that this timeline has been severely pushed back to the third quarter of 2011. The news comes from interim CEO Steven "Mac" Heller, who is claiming the delay is caused by a desire to, "be triple sure that when we bring the car to market it will be perfect and consumers will have confidence in it." Production is now slated to begin next summer, but the 14,000 unit sales target for the first year remains in place. Other things that won't change: the company's strategy, marketing or vehicle design. For a company taking money from investors and waiting to hear from the federal government, finding some stability in the chaos might be a smart move. Or maybe things really need to be shaken up. In any case, Heller isn't worried, telling GigaOm:
We think there will be a substantial demand for our car and EVs generally, and we think there will be a shortage of our car and EVs generally.