2011 Nissan March – Click above for high-res image gallery
Entry into India's overcrowded and highly competitive small-car market is no easy feat. This emerging sector is flooded with low-priced offerings, many of which come from established brands. If a new automaker wants an in, then its best bet is to either undercut the price of the competition, or to team up with an established company. Malaysian automaker Proton is reportedly mulling over choice number two and has turned to Nissan for help gaining a foothold.
According to a report from Autocar, Nissan is considering lending its V platform – the same one that's found under the redesigned Micra/March – to Proton. Nissan designed the V platform to attack competitors in the low-cost, small car market. The automaker slashed weight from the redesigned platform and reduced the number of required parts by 18 percent. If Nissan does lend the V platform to Proton, then we'd expect the Malaysian-built model to debut within a couple of years and bare at least a little resemblance to the Emas concept we saw at the Geneva Motor Show.