When it comes to luxurious exclusivity, there's nothing quite like a Rolls-Royce. And while your local R-R dealer will give you the white glove and red carpet treatment all day long, the automaker prides itself on offering an extensive personalization program. After all, if you're paying buku bucks for any of the vehicles in the Rolls stable, why not shell out for some personal touches?
To promote its knack for bespoke design, Rolls-Royce will be bringing five personalized vehicles to the stage at this year's Paris Motor Show. Along with the gunmetal metallic extended-wheelbase Phantom pictured above, a Phantom Coupe, Drophead Coupe and two Ghosts will be on hand, allowing show-goers to get a taste of the optional touches available across the automaker's portfolio. The Phantom seen here features custom elements like special embroidery in the headrests, seat piping and mother of pearl centers to the white instrument dials, control knobs and analog clock face.
For the full details, put on your best top hat and hit the jump for Rolls-Royce's press blast, and scroll through the gallery below to see the Phantom outfitted with these bespoke touches.
Bespoke design will take centre stage for Rolls-Royce Motor Cars at Paris this year, as five models featuring the company's extensive personalisation programme take to the stand. The collection includes a sumptuous Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupé with Hotspur Red leather interior. A Phantom Coupé and two Ghosts complete the presentation.
"Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand," said CEO Torsten Müller-Ötvös. "But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service."
As well as a unique exterior colour and sunrise leather interior, the Phantom Extended Wheelbase features a selection of classic bespoke interior design elements. This includes seat piping, mother of pearl centres to white instrument dials, control dials and clock face, Rolls-Royce monogram embroidery in all head restraints and personalised tread plates inscribed with Mondial de l'Automobile Paris 2010.
In a continuation of the bespoke theme, Paris will also play host to Rolls-Royce Motor Cars exclusive four-person picnic set. This bespoke commission was designed in-house and developed on site by craftsmen and women at the Rolls-Royce plant in Goodwood, England.