The display will be installed for just one week and cost a princely total of $14,400 (USD) to operate. According to The Globe and Mail, drivers will be able to see that there is something on the road as they approach the 3D image. Once the vehicle reaches a certain point, the image of the child and her toy will appear. According to the BCAA Traffic Safety Association, September and October are the two months with the highest child fatalities, and this exercise should go well beyond the typical awareness campaign. Here's hoping it doesn't trigger any panic-braking induced accidents in the process.
[Source: The Globe and Mail]