Toyota denies Sequoia discontinuation - sort of

2010 Toyota Sequoia – Click above for high-res image gallery

Earlier this week, we heard word that Toyota would be sending its sluggishly-selling Sequoia out to pasture after this current product cycle came to a close. Those whispers were evidently enough to ruffle a few feathers at the Japanese automaker, as the company has come out with a cleverly-worded denial:
Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons, Toyota does not discuss future product plans. Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation. Our focus remains on building our vehicles, including the Sequoia, with the highest possible quality.
Call us crazy, but the statement above doesn't do much to assure us about the future of the high-riding family hauler beyond this generation's expected lifecycle. Either way, we can certainly say that the current Sequoia will continue to dominate mall parking lots for at least a few more years. Past that, Toyota isn't saying what its plans are for its biggest vehicle.


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[Source: Toyota]

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