Kia hasn't released official pricing yet for the new Optima, but in an odd move, it is listing estimated prices on the configurator. The base, 200-horsepower 2.4-liter LX model with a six-speed manual is listed at an affordable $18,495 (*sans destination charges, which are likely to add $695), while the least expensive model with the 274-hp 2.0T engine is the $23,895 EX. A maxed-out SX with the premium and technology packages comes in just shy of $30K, which actually strikes us as pretty reasonable based on what we've seen so far of the car. That means that the 2011 model is more expensive that the staid but surprisingly competent current model (which starts at $17,995), but we're thinking the better-looking sheetmetal is worth it alone, not to mention all of the other equipment and material upgrades. Appreciate the tip, Matt!