Nissan has announced that the Leaf electric car will be priced under €30,000 after incentives in its European launch markets, which include the UK, Ireland, the Netherlands and Portugal. Contrary to some previous comments attributed to CEO Carlos Ghosn, all of the prices include the cost of battery. Earlier this year Ghosn had indicated that the Leaf and other electric vehicles from the Renault-Nissan alliance would be sold with a separate lease for the battery pack, but that's apparently not the case at launch time.
The cost of the Leaf in the UK will be £23,350 (€27,471) after a £5,000 government rebate. These first four countries were chosen because of the incentives that will keep the cost to consumers more manageable. Nissan will start taking reservations for the Leaf in Europe in July 2010. Check out the full press release after the break.
NISSAN ANNOUNCES EUROPEAN PRICES OF NISSAN LEAF, WORLD'S FIRST MASS-MARKET, ALL-ELECTRIC ZERO-EMISSION VEHICLE
- Price to be under 30,000 Euros after incentives in most European countries -
* Price in UK is 23,350 Pounds (27,471 Euros) after government incentives
* Price in the Netherlands is 32,839 Euros (28,068 Pounds). Dutch buyers will benefit from 6,000-19,000 Euros (5,128-16,239 Pounds) in tax savings over five years
* Price in Republic of Ireland is 29,995 Euros (25,637 Pounds) after government incentives
* Price in Portugal is 29,955 Euros (25,603 Pounds) after government incentives
* All prices include battery
* Reservations for the four initial markets to begin in July
* Prices for other countries to be announced closer to launch
ROLLE, Switzerland (May 17, 2010)- Nissan International SA today announced that the all-electric Nissan LEAF will be priced at under 30,000 Euros (25,641 Pounds) after incentives in most of its European launch markets - about the same as a comparably equipped diesel or hybrid vehicle.
The company also announced specific prices for the UK, Netherlands, Republic of Ireland and Portugal, the four initial European launch markets for the Nissan LEAF. Reservations will begin in July.
The Nissan LEAF is a compact, zero-emission five-passenger family car that comes fully equipped with features such as air conditioning, satellite navigation, a parking camera, a quick charge socket and innovative smart-phone connectivity.
"Nissan leads the industry by being the first automaker to offer an affordable zero-emission car. It's a pure electric vehicle, with no tailpipe emissions and very low running costs. Nissan LEAF may look similar to a compact family car, but its smoothness, acceleration and handling will surprise and impress drivers and passengers alike," said Simon Thomas, Senior Vice President, Sales and Marketing, Nissan International SA.
In the United Kingdom, the purchase price of the Nissan LEAF would be 23,350 Pounds (27,471 Euros) after government incentives. The price, which includes the battery, is 28,350 Pounds (33,353 Euros) before incentives. The UK government recently announced that it will refund 25 percent of the purchase price of a pure electric vehicle, up to a limit of 5,000 Pounds. The Nissan LEAF goes on sale in the UK in February 2011.
An array of other incentives can further defray the costs and increase the benefits of owning the Nissan LEAF. In the UK, EV customers benefit from advantages including zero vehicle excise duty and zero company car tax for five years. This, combined with significant savings in fuel costs of about 600 Euros (513 Pounds) on average annually in Europe versus a traditional car, makes the Nissan LEAF an affordable and compelling proposition.
The purchase price in the Netherlands will be 32,839 Euros (28,068 Pounds). Here, subsidies will take the form of zero vehicle registration and road taxes, resulting in tax savings of 6,000 Euros for private car owners and 19,000 Euros for company car owners over five years. Sales in the Netherlands begin this December.
The price in the Republic of Ireland is 29,995 Euros (25,637 Pounds) after 5,000 Euros in government incentives. Buyers will be exempt from vehicle registration tax, which can amount to as much as 3,800 Euros on a C-segment car. Sales in Ireland begin in February next year.
The price in Portugal is 29,955 Euros (25,603 Pounds) after 5,000 Euros in government incentives. Portuguese customers owning the Nissan LEAF benefit from road tax exemption. Sales in Portugal begin this December.
Nissan has decided to launch in these countries first due to significant government incentives for electric cars, and the ongoing development of charging infrastructure for their successful adoption. By the end of next year, Nissan LEAF will be available in every major Western European country.
"The Renault-Nissan Alliance is investing over four billion Euros to lead the auto industry in electric vehicles, with eight products across three brands," said Simon Thomas. "This investment includes five battery plants and seven confirmed assembly plants, including Sunderland in the UK. This reflects the strong commitment the alliance has made to electric vehicles and our determination to lead the market."
To ensure a place in line when Nissan begins taking reservations in the four initial markets, customers in those countries should pre-register on their local Nissan consumer website.*
In addition to purchasing the car outright, customers will also be able to buy the car on a Nissan finance plan. Details of the all-inclusive acquisition method will also be released in July.
Note: Amounts in euros and pounds are translated for the convenience of the reader at the foreign exchange rate of 1.17 euro/pound and 0.85 pound/euro (as of May 14, 2010).
About Nissan in Europe
Nissan employs around 12,500 people in its European design, research and development, manufacturing, logistics, and sales and marketing operations. In calendar year 2009, the company sold 498,027 vehicles across 40 markets in Western and Eastern Europe including Russia. Furthermore, the company produced a total of 390,727 vehicles in its Spanish and British plants.