No, this isn't a joke. Really. Automotive News reports that BMW CEO Norbert Reithofer shared this statistic during a call with analysts last week. It is unclear where this information came from within BMW, but it still comes as a staggering surprise that 80 (eighty!) percent of 1 Series owners believe that they are living with front-wheel drive.
As we reported earlier, BMW is planning to bring front-wheel-drive vehicles to market in the near future, and the automaker is worried that it might confuse customers by adding these new products to the rear-drive-only lineup.
We firmly believe that all current 1 Series owners who think their car is front-wheel drive should hand over their keys immediately... to us.
[Source: Automotive News – sub. req.]