2010 Mini John Cooper Works Challenge Edition - Click above for high-res image gallery

Minis deliver fun on a sliding scale. Lower budget? The Cooper's a gas. Got more dough to play with? Buy a Cooper S, and wait for the turbo to paint a grin on your mug. Then there's the John Cooper Works cars, which pack the strongest performance punch along with an assortment of visual tweaks that let the informed know you're rolling in Mini's range-topper. Now, word comes down that well-to-do Miniphiles in the land Down Under can now add the John Cooper Works Challenge Edition package to any JCW ride - Cooper, Clubman, or Convertible.

The look basically apes that of the Mini Challenge racers, as the package raids the accessory catalog to include the areo kit, rear wing, aluminum strut tower brace, and a variety of Alcantara-shod interior trim bits. Oh yeah, buyers also get the requisite "CHALLENGE EDITION" badging to let everyone know they dropped an additional $2,500 AUD (approx. $2,246 USD) on top of of their JCW car's MSRP. That's a discount over what the additional parts would cost if added in the usual, sticker-price-exploding a la carte manner, though, according to Mini. The JCW Challenge package is a limited-run deal and is exclusive to Australia. Mini's PR is pasted after the jump and high-res images are ready to be ogled in the gallery below.

[Source: Mini]


MINI JCW Dressed for the Challenge

More performance. More customisation. More MINI. Introducing the new and exclusive race-inspired MINI John Cooper Works Challenge Edition – bringing the MINI John Cooper Works even closer to the track.

In recognition of the pure pedigree that underpins MINI, the release of the MINI John Cooper Challenge Edition draws John Cooper Works even closer to the MINI CHALLENGE race car, both in its appearance and performance.

The MINI John Cooper Works Challenge Edition is powered by the same powerplant as the MINI CHALLENGE race cars; delivering 155kW from a twin-scroll turbocharged 1.6-litre four-cylinder engine. Developing a maximum of 260 Nm of torque (280 Nm torque available during Overboost) the MINI John Cooper works propels from 0-100km/h in just 6.5 seconds.

Exclusive to the Australian market, the John Cooper Works Challenge Edition includes the following features over the already highly optioned MINI John Cooper Works model: John Cooper Works aerodynamics package consisting of front, rear and side aprons, John Cooper Works Carbon spoiler, John Cooper Works Aluminium cross brace, John Cooper Works Alcantara and Carbon steering wheel, John Cooper Works Carbon gearshift knob with Alcantara shroud, John Cooper Works Carbon handbrake lever with Alcantara surround and unique Challenge Edition badging.

The Challenge Edition is available with all new MINI John Cooper Works Hardtop, Clubman or Cabrio models. Representing over $7,000 worth of value, the Challenge Edition is available for a strictly limited time as a $2,500 option.

A testament to the strength and success of the MINI Challenge race series, last year the sales of MINI John Cooper Works reach unprecedented heights, accounting for 26 percent of MINI Cooper S Hardtop sales and 10 per cent of the entire model range.

The 2010 MINI Challenge season kicks off in March with the categories debut at the Clipsal 500 in Adelaide.

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