Honda to show Insight Sports Modulo Concept, more at Tokyo Auto Salon

Honda Insight Sports Modulo Concept – Click above for high-res image gallery

For the aftermarket scene, SEMA isn't the only show in town. Well, in that particular town – Las Vegas, that is – maybe, but not in the world. Europe's got Essen, and Japan's got the Tokyo Auto Salon. With the latter fast approaching, Honda has revealed what they've got up their sleeves for this year.

First is the Insight Sports Modulo Concept you see above. Based on the Insight hybrid, the concept demonstrates what Honda's Modulo customization range can do for the company's Toyota Prius rival. And if the idea of tricking out a hybrid seems strange to you, remember that this is the automaker that just gave us the CR-Z.

Alongside the Insight show car, Honda Access Corporation (the accessorizing division of the motor company) will also showcase tricked-out versions of its Freed minivan and Life kei car, and a handful of other customized vehicles Honda offers in the Japanese Domestic Market. Considering how popular Hondas are with the tuner crowd, that should come as no great surprise, but you can read about them in the press release after the jump and view them in the high-res image gallery below.

[Source: Honda]
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Overview of Honda Exhibition at Tokyo Auto Salon 2010

TOKYO, Japan, January 13, 2010 - Honda Access Corporation*1, manufacturer of genuine Honda aftermarket parts and accessories, announced that it will feature a new Modulo*2 concept vehicle and new styling study models in its exhibition at the Tokyo Auto Salon 2010 with NAPAC*3, to be held from Friday, January 15, to Sunday, January 17, 2010, at Makuhari Messe in Chiba, Japan.

Leveraging the Insight hybrid vehicle's advanced aerodynamic performance and fun, comfortable driving, the Insight Sports Modulo Concept expresses the joy of driving with the theme of "Exciting Eco." With its advanced styling featuring chiseled lines, the Modulo concept vehicle demonstrates the new value that Sports Modulo customization has to offer a next-generation hybrid.

In addition, Honda Access will display highly customized Freed and Life styling study models, as well as the Step WGN and other automobiles that feature Honda's latest equipment. The exhibition will also present the Gathers Advance*4 next-generation car navigation system concept model, genuine Honda parts and accessories.

*1 Honda Access Corporation is a wholly owned subsidiary of Honda Motor Co., Ltd.
*2 Modulo is an original Honda customization brand.
*3 Sponsored by the Tokyo Auto Salon Association with the cooperation of the Nippon Auto Parts Aftermarket Committee (NAPAC).
*4 Gathers is a genuine audio and navigation system brand exclusively for Honda vehicles.

Tokyo Auto Salon 2010

Honda vehicles on exhibit
<Concept model automobile (1)>
Insight Sports Modulo Concept

<Study model automobiles (2)>
Freed Styling Study
Life Styling Study 2010

<Competition automobile (1)>
Touring Modulo Insight (participated in 2009 Enjoy Endurance Race at Twin Ring Motegi)

<Production automobiles (5)>
Modulo Insight, Modulo Step WGN, Modulo Stream, Sports Modulo Civic Type R, Civic Type R Euro (vehicle with dealer options)

<Navigation system concept model (1)>
Gathers Advance

[Dates, times and location]
Friday, January 15
9:00 am - 6:00 pm: admission to persons in automobile industry and press
1:00 pm - 6:00 pm: premium general admission

Saturday, January 16
9:00 am - 6:00 pm: general admission to public

Sunday, January 17
9:00 am - 5:00 pm: general admission to public

Halls 1-8, International Exhibition Hall, Makuhari Messe, Chiba, Japan (Honda Access Corporation display, Central Hall, 436)

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