The backstory behind HPP's showstopping Daytona conversion... is a Chevy Camaro next?

Get Autoblog in your Google feed

HPP Daytona – Click above for high-res image gallery

When we saw the HPP Daytona at this year’s SEMA show, two things became very apparent. One, we’d really like to drive it. Two, we need better pictures of it. See, the poor thing got itself shoved into a tight booth at SEMA and we just couldn’t get too many decent shots. So, being the enterprising lads that we are, we wrote HPP and asked if they had some better pictures. Guess what? You’re looking at ’em.

One thing we really dig about these studio shots is the detailing. Just check out the custom exhaust tips – the square suckers sticking out of the Daytona’s side behind the rear wheel. Nifty, no? Great hood latches, great front splitter, good looking (and apparently functional) hood scoops and really nice hood pins. And just look at that wing – fabulous. Really, the more we look, the more we like this 600-horsepower supercharged bad boy. Which leaves us with one big question: who is HPP?

Well now, included with the purty pictures was a very interesting explanation to that very question. Gordon M. Heidacker is the president of Heide Performance Products (HPP). He’s been in the car business for 23 years, working for AMC and Chrysler while getting his hands dirty with cars like Plymouth Prowler and Dodge Viper. After the Cerberus debacle, Heidacker decided to go it on his own, and set up HPP to fill, “a general hole in the market for accessories and upscale vehicles that could be converted into passionate expressions of metal, glass, plastic to become rolling art.” Sounds good by us.

As far as this here Daytona goes, Heidacker had a conversation with Chrysler explaining what he and his team wanted to do. And if Chrysler liked it, they’d fund it. But, as Heidacker points out, they “Delivered that proposal to Mopar exactly 1.5 hours before they declared bankruptcy. So we decided to internally fund the project.” Timing, as it’s said, is everything. What’s next for HPP? Next up is another Challenger, but for next year’s SEMA show, they’ll be bringing a Chevrolet Camaro. We, for one, will be there. For a partial list of the 50 individual changes HPP made to the Challenger when turning it into the Daytona, make the jump.