Yes, this is a less-we-say-the-better type of situation Very quickly then: the Alfa Romeo MiTo looks something like the 8C Competizione and so Alfa teamed up with TV fashion designer Louise Roe and two unknown designers named Bjork and McElligott and decided to see if they could make ladies jeans that are as desirable as Alfa's genes. Get it? Who cares. Full press release with a lengthier explanation after the jump. Now, go ogle the hi-res section of the gallery.
[Source: MiTo Jeans]
ALFA MITO DNA IS IN YOUR JEANS
UNIQUE FASHION PROJECT CELEBRATES ALFA ROMEO'S GENEALOGY AND RAISES FUNDS
Conceived to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the head-turning Alfa MiTo, the Italian sporting car manufacturer, Alfa Romeo, paired up with TV's fashion expert, Louise Roe, to challenge two up-and-coming fashion designers to create a line of women's jeans that would be as cool and desirable as the Alfa MiTo and, and at the same time, raise money for charity.
The result is a one-off series of limited edition skinny fit jeans – available via www.mitojeans.co.uk - that echo the genealogy concept by deconstructing first generation jeans to create new, high fashion jeans complete with a high quality leather waistband and Alfa Romeo red stitching.
London-based fashion designers Bjork and McElligott, who have already created outfits for a number of celebrities, also introduced other distinct and attractive styling touches including embroidered rear pockets – one featuring the serpent from Alfa Romeo's iconic badge on the right plus their own logo on the left pocket – to create recognisable and distinct jeans.
Significantly most Alfa MiTos feature a DNA button that alters the responsiveness of the accelerator, brakes and traction to suit different driving conditions – Dynamic, Normal and All Weather.
Sophie McElligott said: "The DNA button gave us an extra framework to operate within. The Alfa MiTo's parentage from the Alfa 8C and the concept that DNA is in your genes made the project's beneficiary an easy choice."
The designers chose the charity Jeans for Genes to profit from the sale of the high class jeans and found two boutique retail outlets in London through the charity's patron, Donna Ida.
Priced at £75 a pair, the designer jeans are expected to raise vital funds for Jeans for Genes.
For more information on the project along with details of the Donna Ida retail outlets visit www.mitojeans.co.uk