Last year, many people got their first glimpse of Hyundai's
new Genesis luxury sedan
as the Giants beat the stuffing out of the Patriots
during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe
. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai's sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We'll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby's work on the Genesis
Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.