The Detroit-based automakers aren't the only ones making rapid and dramatic changes to future product plans. Mighty
is shifting its future mix directly in response to the reality on the ground. At the 2007
Detroit Auto Show
, the company unveiled a
powered coupe concept called the FT-HS. This coupe was believed to presage a revival of the Supra
that went away in 2002. It now appears that the
will remain dead in spite of the possibility of hybrid drive. This might have something to do with the lukewarm response that most performance oriented hybrids have received in the marketplace along with the need to increase fleet
. The general economic malaise also plays against a new premium sports car.
An existing product that won't see a successor is the
. The FJ is a niche product in a rapidly shrinking SUV segment and the similarly sized
has already been redesigned for 2010 so the FJ will bite the dust. In the big trucks production is being slashed and smaller, more efficient base engines get more emphasis than the big 5.7L V8. Instead of all of these formerly hot selling and high-profit vehicles, even more small cars like the new 5-door
and the new 2010
, will become the focus of Toyota's attention and production capacity.
- Sub. Req.]