In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide Ferrari Stores. To that end, Ferrari has opened two more locations of its merchandising outlets in the United States: one in Miami and another in Hawaii.
The Miami location at the upscale Aventura Mall has 2150 square feet of retail space, while the Honolulu location has 3230 square feet of floor space on two levels at the Royal Hawaiia Center. They join the previous locations in Beverly Hills and Las Vegas, along with eight Italian stores and ten more around the world. Having recently strolled into a Ferrari Store at the Milan Malpensa airport, we can tell you the stores are packed full of Prancing Horse-emblazoned merchandise. Just don't stop in there expecting to book a test drive.
The press release is below the fold.
[Source: Ferrari, photo by Noah Joseph]
Two new Ferrari Stores launched in the USA
Maranello, July 28, 2008 - Ferrari is continuing the expansion of its Ferrari Stores by opening two new retail stores in the United States, in Miami, FL and in Honolulu, HI.
The Ferrari Store of Miami, of about 2,150 square feet, is located within the Aventura Mall, an upscale retail area featuring the most prestigious international brands, while the Honolulu store is located inside the Royal Hawaiian Centre, and exceeds 3,230 square feet, on two floors.
These two retail stores are in addition to the other two stores already located in the United States in Las Vegas and Los Angeles: they bring the total number of the Ferrari Stores in the world to 22, of which 8 in Italy and 14 abroad.
The development strategy of the Ferrari Stores foresees other openings in the most important cities in the world. The next opening will be next Fall at the already disclosed location in the heart of London, on Regent Street.
The Ferrari Store concept reflects the purpose to not only be a store, but also the gathering point of the history and of the spirit of the Ferrari brand, displaying here its double core values: racing and luxury.