Right now hardly seems like the time for General Motors to be planning a celebration. Its market share has dropped below twenty percent and it's burning through cash at a rate that has financial analysts everywhere warning of bankruptcy. Nonetheless companies don't turn 100 years old every day. With that in mind, GM is apparently planning something special for the big birthday party this September. In a bid to get people looking forward to the future rather than focusing on the apparent financial meltdown of the present, the guest of honor at the birthday party may be the production version of the Chevy Volt.
We all know that the design team lead by Bob Boniface has had to rework the Volt in order to get some decent aero numbers. The big question is how much will the design have to change from the original concept? However, even while looking ahead another two years to Job 1 for the Volt, the question of financials still can't be ignored. With battery packs that are expected to cost upwards of $10,000 per car at start of production, GM has already acknowledged that the price of the car will be higher than they hoped at launch and they are still likely to sell it at a loss. Unfortunately, GM doesn't have the luxury of profits elswhere in the company to subsidize the Volt the way Toyota did when they launched the Prius a decade ago. Regardless of the cash situation, this remains probably the most anticipated GM car in decades. Hopefully, it won't bankrupt the company in process of coming to fruition.
[Source: Reuters]
We all know that the design team lead by Bob Boniface has had to rework the Volt in order to get some decent aero numbers. The big question is how much will the design have to change from the original concept? However, even while looking ahead another two years to Job 1 for the Volt, the question of financials still can't be ignored. With battery packs that are expected to cost upwards of $10,000 per car at start of production, GM has already acknowledged that the price of the car will be higher than they hoped at launch and they are still likely to sell it at a loss. Unfortunately, GM doesn't have the luxury of profits elswhere in the company to subsidize the Volt the way Toyota did when they launched the Prius a decade ago. Regardless of the cash situation, this remains probably the most anticipated GM car in decades. Hopefully, it won't bankrupt the company in process of coming to fruition.
[Source: Reuters]
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