We've been hearing about the third-generation Toyota Prius for a very long time, and we're really looking forward to seeing it in person at the 2009 Detroit Auto Show, where we are expecting its official debut to take place. What we don't know, however, is when the model will actually go on sale. A preliminary hint comes courtesy of Korea, as an un-named Toyota of Korea source is quoted as suggesting that the next-gen Prius will get an official launch in April of 2009 in the United States, Japan and Korea. Apparently, Toyota believes that the hybrid will be a very important model for the Korean market, and is set to price the vehicle very aggressively. Pricing information for the U.S. market is unavailable, of course. Getting back to Korea, the article also mentions that tax breaks are expected in that country for purchasers of hybrid vehicles, which, along with the high price of fuel, could make the fuel-sipping vehicles quite popular.
[Source: Digital Chosun Ilbo via Prius Chat]