Opel experienced an 8-percent sales dip in Europe in the first quarter, and designers at GM plan to give the storied German brand some of its mojo back by moving design and content upscale. GM says the move upmarket will result in a relatively inexpensive one- to three-percent price hike, but in return customers can expect sexier sheet metal, better packaging and more technology. The move makes sense as GM's value-conscious Chevy brand has steadily increased its presence across the Atlantic, giving the General the opportunity to push Opel up the automotive food chain. GM's plan is already underway, too, as the gorgeous Insignia is due to hit the showroom floor before the end of the year.
[Source: Auto News (subs req'd)]