Prius wins JD Power award for highest consumer satisfaction in U.K.

Click above for a high-resolution gallery of the 2007 Toyota Prius Touring.

J.D. Power and Associates' 2008 UK Customer Satisfaction Index Study, produced along with What Car?, indicates that owners of the Prius are rather happy with their cars. For the second consecutive year, the second-generation of Toyota's iconic green machine, the Prius, has won the award as the highest scoring model in the U.K. on the Customer Satisfaction Index Study, setting the gold standard with a score of 901 of 1,000 possible points. Owners reported high quality and reliability when polled.

Miguel Fonseca, Managing Director for Toyota in the U.K., said: "We place a high emphasis on customer satisfaction in every aspect of the ownership experience. For us, the findings of the J.D. Power and Associates study and the award for Prius are a vindication of the work done throughout our company and our center network to support great products with exceptional service. I view this as an endorsement by customers of hybrid technology as a powertrain for today as well as the future." So, not only is the vehicle an excellent choice because of its green credentials, but also for its reliability. Score one for Toyota.

[Source: JD Power / What Car?]

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